Senior Director HS Patient Marketing US

Job Purpose The Senior Director HS Patient Marketing US, will lead and oversee the patient marketing team to drive impactful engagement across the patient journey. This individual will own the patient strategy — spanning segmentation, journey mapping, channel strategy, campaign development, and messaging — and translate patient insights into actionable initiatives at each stage of the journey. This role will also lead patient launch readiness efforts and continuously measure and optimize the impact and performance of patient initiatives to ensure sustained, meaningful engagement. Major Accountabilities Patient Insight Generation: Partner with insights team to identify patient/caregiver market research to understand behavioral drivers, unmet needs, and barriers at each stage of the patient journeyPatient Strategy & Segmentation: Define the U.S. patient marketing strategy, including patient segmentation, journey mapping, and channel strategy, in alignment with overall brand strategyJourney-based Messaging: Translate patient insights into actionable messaging and initiatives tailored to each point of the patient journeyCampaign Execution: Lead the development and execution of an integrated patient campaign to drive awareness, diagnosis, treatment initiation, and adherencePatient Education & Support Tools: Develop patient education materials, onboarding resources, and support program concepts (e.g., affordability, adherence, hub services) to support the full patient journeyDTC Media Strategy: Identify and build the targeted DTC media strategy and investment approach in partnership with media agency partnerPatient Support Program Management: Oversee ongoing patient support, affordability, and adherence programs, adjusting based on real-world patient needs and access challengesLaunch Readiness Planning: Serve as a core member of the launch team; build the patient-focused launch plan and ensure materials, campaigns, and support programs are ready ahead of approvalCross-functional & Compliance Alignement: Partner with HCP Marketing, Market Access, Medical, Legal, and Regulatory to ensure patient messaging is consistent, accessible, and compliant with DTC/FDA guidelinesAgency & Team Management: Manage the patient team and oversee the patient and media agencies of record, ensuring creative, media, and campaign execution are launch-readyMeasurement Plan Design: Define KPIs and build the measurement framework to track patient campaign reach, engagement, and initiative performance from launchPerformance Management & Optimization: Partner with insights and analytics to continuously measure and optimize the impact of patient initiatives and channel mix using engagement and campaign performance dataInnovation & Personalization: Identify opportunities to enhance patient engagement through personalization, digital health integrations, and emerging channelsTeam Leadership: Build, lead, and develop the HCP marketing team - coaching talent and reinforcing compliant execution standardsBudget & Governance: Manage HCP marketing budget and agency spend; establish a governance/risk framework to identify and mitigate launch execution risks Your profile Job Requirements Education: Bachelor’s degree required Advanced degree (MBA, PhD, PharmD, or MD) strongly preferred Experience: 8+ years in U.S. patient marketing, minimum of 3 years in leadership positionExperience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred Skills/knowledge/behavioural competencies: Strong understanding of the U.S. patient ecosystemInnovative thinker and demonstration of reaching patientsFamiliarity with MLR review processes and compliant HCP and payer messagingStrong leadership, collaboration, project management, and communication skills Why us? An exciting job opportunity awaits you! MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team. What we offer: Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment. Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare. Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team. Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills. About Us MoonLake Immunotherapeutics is a clinical-stage biopharmaceutical company unlocking the potential of sonelokimab, a novel investigational Nanobody® for the treatment of the inflammatory disease, to revolutionize outcomes for patients. We continue to make significant progress in our Global Clinical Development Programs. The company’s focus is on inflammatory diseases with a major unmet need, including hidradenitis suppurativa and psoriatic arthritis – conditions affecting millions of people worldwide with a large need for improved treatment options. MoonLake was founded in 2021 and is headquarted in Zug, with hubs in Cambridge & Porto. Further information is available at www.moonlaketx.com