Senior Director, Head of APAC Marketing

About Sodali & Co

Sodali & Co is a recognized global capital markets stakeholder advisory firm, serving over 2,000 clients in more than 65 countries. Formed by the mergers of several market‑leading capital markets stakeholder engagement consultancies, Sodali is the largest global shareholder services firm in the world. The firm operates out of three global headquarters in New York, London, and Sydney and is supported by 12 regional offices in major financial capitals worldwide. Sodali provides a full suite of shareholder, sustainability, and strategic communications advisory services, delivering differentiated insights, integrated expertise, and bespoke advice to address complex interconnected issues, identify strategic opportunities, and drive successful business outcomes.

About the Role

The Head of APAC Marketing supports the execution of Sodali & Co’s marketing initiatives, helping drive brand visibility and business development. This hands‑on role assists with the APAC marketing strategy for the three practice areas—Shareholder Advisory, Sustainability, and Strategic Communications—through campaign ideation, development and coordination, content creation, event development and promotion, and digital marketing activities, ensuring alignment with global strategies and brand standards.

Responsibilities

• Develop and support the rollout of integrated marketing campaigns across practices for the APAC region.
• Partner with internal stakeholders to ensure timely, high‑quality execution.
• Ideate and assist in programmatic marketing materials, content creation, email communications and social media.
• Drive and support local events including ideation, development, execution and follow‑up.
• Collaborate with leadership to plan, promote, and execute live and virtual events to drive brand awareness, lead generation, and customer engagement.
• Track key performance indicators (KPIs) such as registrations, attendance rates, lead quality, and post‑event survey feedback to inform future event strategies.
• Monitor engagement metrics for all marketing campaigns across digital channels and contribute to performance reporting.
• Partner with EMEA and Americas marketing leads to ensure seamless coordination and information sharing.
• Perform other duties from the centralized operations and client services team as assigned.

Requirements

• Proven track record of supporting and executing integrated B2B marketing campaigns across multiple regions, including content, digital, event, and social strategies.
• Ability to collaborate across cultures and time zones, maintaining alignment with global strategies while adapting to regional nuances.
• Effective project manager with a history of delivering high‑quality marketing programs on time and within budget.
• Skilled communicator, comfortable presenting to senior leadership and translating complex marketing data into actionable insights.
• Experience working in or with professional services, financial services, or consulting environments (preferred).
• Ability to lead and mentor junior team members, foster collaboration, and contribute to a positive, high‑performance team culture.
• Strong analytical skills with the ability to identify and track marketing KPIs, produce campaign performance reports, and make data‑informed decisions.
• Comfortable operating in an entrepreneurial, fast‑paced, dynamic environment, navigating ambiguity and proactively solving problems.
• Monitor campaign performance and identify opportunities to improve outcomes.

Qualifications

• Bachelor’s degree or equivalent experience.
• 10–15 years of relevant marketing experience.
• B2B enterprise or fintech experience (preferred).
• Strong understanding of digital marketing tools, including CRM, email marketing platforms (e.g., Salesforce, HubSpot), social media tools (e.g., Sprout Social), and content management systems (e.g., WordPress).
• Strong leadership, change management, and stakeholder engagement skills.
• Thoughtful, intellectually curious, with a growth mindset.
• Exceptional communication skills with a focus on action and problem solving.
• Must be currently authorized to work in the United States on a full‑time basis.