Senior Director, HCP Strategy – Immunology

Job Description

The Senior Director, HCP Strategy will serve as the strategic lead for TA and indication-level HCP engagement strategy, and scientific storytelling across a multi-indication immunology portfolio. In this role, you’ll define the “what and why” of HCP strategy - market positioning, segmentation, value messaging, and field activation.

Key Responsibilities

• Lead TA/indication-level HCP strategy for all approved and emerging indications.
• Define clear indication positioning, customer segmentation, and messaging frameworks that align to clinical data and access realities.
• Translate clinical and market insights into actionable commercial strategies — balancing brand-level cohesion with TA/indication-level differentiation.
• Own the HCP strategic engagement roadmap — from positioning to call-to-action — ensuring clarity, focus, and differentiation in every HCP touchpoint.
• Partner with Field Leadership to strengthen executional excellence, including message flow, call quality, and account-level customization.
• Drive insight-to-action cycles using call data, CRM analytics, and field feedback loops.
• Ensure the HCP experience connects seamlessly with the patient journey for unified storytelling.
• Lead effective MLR/PRC engagement and pre-alignment strategies to translate complex clinical data into compelling, compliant promotional narratives.
• Collaborate with Medical Affairs to integrate new data, evolving science, and emerging insights into educational content.
• Drive cross-functional alignment across cross functional teams including Medical, Access, Field, and Analytics.
• Act as the HCP strategic counterpart to the Omnichannel (HCP + Patient) Marketing Lead, ensuring brand strategy informs journey design and content orchestration.

Qualifications

• Bachelor’s degree required; advanced degree or MBA preferred.
• 12+ years in pharmaceutical or biotech marketing, with leadership experience across HCP strategy, field promotion, and digital innovation.
• Demonstrated success leading multi-indication or lifecycle brands, preferably in immunology, specialty, or rare disease.
• Deep understanding of HCP engagement models, market access landscape and distribution channels.
• Experience leading teams and managing direct reports.
• Proven experience collaborating with Omnichannel or Integrated Marketing functions to align strategy and execution.
• Strong track record in peer-to-peer programming and field readiness.
• Excellent communication, influence, and executive presence skills.

Cultural Attributes

• Leads with tact and influence — demonstrates judgment, composure, and balance under pressure; communicates with clarity and respect even amid differing viewpoints.
• Acts with scientific integrity and patient-first focus in every decision.
• Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit: Keenova Careers | Serve and Grow with Purpose | Keenova

Pay & Benefits

The expected base pay range for this position is $230K - $267K. Please note that base pay offered may vary depending on factors including job-related knowledge, skills, and experience. This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company’s discretion.