Senior Director, HCP Strategy & Content

About the Role

Own the commercial relationships, content, and field strategy that turn a launch into prescribing behavior. You'll build HCP-facing work with enough clinical and commercial credibility that the field trusts it and payers respect it, and set the standard for how this category earns physician preference.

Responsibilities

• HCP commercial strategy and value proposition
• All HCP-facing content, materials, and messaging for the franchise
• Medical education strategy and peer-to-peer engagement programs, in partnership with Medical Affairs
• HCP field enablement: arms the field with everything it needs to be effective
• HCP segmentation, targeting strategy, and prescribing behavior tracking against goals
• Partnership with enterprise Sales on field execution and messaging pull-through

Leadership Capabilities

• Can build HCP-facing strategy and content with enough clinical and commercial credibility that the field trusts it and payers respect it
• Leads without owning the sales organization: sets field strategy and enablement that Sales executes, which takes influence rather than authority
• Coach and develop content and strategy talent as the team builds out

Requirements

• Bachelor’s degree required; advanced degree preferred
• 12+ years of experience in HCP marketing, brand strategy, or commercial content leadership in pharma or biotech
• Demonstrated experience building HCP segmentation and targeting strategy tied to prescribing outcomes
• Experience partnering with a national or regional sales organization on field execution

Preferred Qualifications

• Track record building brand ideas and campaigns that HCPs remember, not just materials they receive
• Medical education or peer-to-peer program experience

Pay

The annual base salary for this position ranges from $214,900.00 to $358,100.00. This position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share-based long-term incentive program.

Benefits

We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits include:

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• Paid vacation, holiday, and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental, and vision coverage

Relocation assistance may be available based on business needs and/or eligibility.