Senior Director, Global Media Strategy

What You’ll Do

• Develop and lead seasonal global media strategies aligned with brand and business objectives.
• Partner closely with Brand Marketing, Creative, Product Marketing, Retail, Digital, and Analytics teams to deliver cohesive go-to-market campaigns.
• Oversee integrated media planning and execution across paid, owned, and earned channels, ensuring consistency across global markets.
• Drive campaign optimization through ongoing performance analysis, consumer insights, and data-driven decision making.
• Establish measurement frameworks, KPI reporting, and executive-level business reviews to evaluate campaign effectiveness and inform future strategies.
• Identify emerging media platforms, technologies, and consumer trends to continuously evolve the organization’s media capabilities.
• Collaborate with agency partners and media vendors to maximize investment efficiency and campaign performance.
• Lead cross-functional planning across multiple stakeholders while balancing long-term brand equity with short-term business objectives.
• Present strategic recommendations and campaign results to executive leadership.

What We’re Looking For

• 10+ years of progressive experience in global media strategy, integrated marketing, or brand marketing for a leading consumer brand.
• Experience developing global or regional media strategies for large-scale, multi-channel marketing campaigns.
• Deep understanding of paid, owned, earned, digital, social, retail, and performance media.
• Proven ability to connect brand storytelling with product marketing and commercial objectives.
• Strong background in campaign measurement, media analytics, attribution, and optimization.
• Experience managing agency relationships and large media investments.
• Exceptional executive communication and presentation skills.
• Demonstrated success leading cross-functional teams in complex, matrixed organizations.

Preferred Background

• Bachelor’s degree required; MBA preferred.
• Experience with global consumer, sport, outdoor, apparel, footwear, or lifestyle brands such as Nike, Adidas, Lululemon, Columbia Sportswear, Vans, Patagonia, The North Face, New Balance, Under Armour, or similar organizations.