Senior Director, Field Marketing

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation in the healthcare space. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth.

Responsibilities

• Own and execute the comprehensive field marketing and events strategy aligned with revenue targets
• Lead pipeline-generating events including industry conferences and executive roundtables from start to finish
• Establish metrics for field programs and optimize for strategic impact rather than logistics alone
• Manage budgets for field and events, prioritizing high-return initiatives
• Direct ABM strategy for named accounts, including program design and sales collaboration
• Oversee co-marketing efforts with strategic partners like Google and AWS to enhance market presence
• Lead and develop a team focused on field marketing and ABM execution, promoting operational excellence

Qualifications

• 8+ years of B2B marketing experience focused on field marketing, events, and account-based marketing
• Proven track record in building and executing effective field and ABM programs with measurable revenue impact
• Experience managing co-marketing partnerships with strategic technology companies
• Strong knowledge of enterprise sales cycles and account-based marketing practices
• Ability to influence senior sales stakeholders and demonstrate strong executive presence
• Data-driven approach to program design, measurement, and optimization
• Excellent writing skills with a track record in producing high-quality program content

Benefits

• Comprehensive health insurance and life insurance options
• Company-paid disability coverage
• 401(k) retirement plan with company contributions
• 18+ days of paid time off to promote work-life balance
• Wide range of benefits to support personal and professional needs

Pay

$149,100 – $170,000 annually

Location: Remote - US based candidates only, no visa sponsorship available