Jobs · Marketing · New York

Senior Director, Experience & Digital Strategy & Planning

Verizon · New York, NY · Today
Marketing$184k–$352k/yrFull-time

About the role

The CXO Strategy & Planning function at Verizon serves as a forward-looking commercial engine, synthesizing global market intelligence, framing complex structural problem statements, and uncovering high-impact digital growth and customer experience opportunities. This team translates macroeconomic competitive movements, customer telemetry, and foundational technology shifts into quantifiable future goals, defining the long-term directional path for our entire digital and conversational ecosystem.

Responsibilities

  • Formulate Omnichannel & Platform Strategy: Define the 3-to-5-year directional roadmap and immediate operational strategies across the My Verizon App, conversational messaging, and emerging technology platforms to drive growth, retention, and lifecycle experience goals.

  • Govern Technology & Vendor Sourcing: Partner across Product, Experience Assurance (XA), and IT Engineering to co-author the multi-year technology enablement roadmap, acting as the strategic evaluator of third-party software agreements, platform licensing, and vendor partnerships.

  • Drive Commercial & Ecosystem Growth: Formulate forward-looking sales strategies and long-range planning to identify, evaluate, and prioritize alternative commercial avenues and deep third-party digital ecosystem integrations (e.g., Amazon).

  • Frame Upstream Structural Problems: Synthesize domestic and global competitor movements, customer insights, and global technology shifts to pinpoint structural vulnerabilities, solving deep architectural and journey friction before development pipelines begin.

  • Establish Day-Zero Matrix Alignment: Engage seamlessly with Experience Assurance (XA) and product lines at inception to mandate up-front collaborative planning, coordinate early trade-offs, and lock in co-owned business outcomes and financial targets.

  • Lead Capital & Wallet Optimization: Own the comprehensive capital and operational budget planning for the Digital and XA organizations, masterfully managing rigorous trade-off discussions and capacity constraints mapped to proof-of-capacity models.

  • Formulate Value Realization & Influence: Oversee macro strategic OKRs and KPIs to systematically measure the business return on core investments, leading a high-performing strategy team that serves as the primary liaison to corporate leadership through data-driven executive narratives.

Requirements

  • Bachelor's Degree or equivalent years of experience; Master's Degree / MBA is highly preferred.
  • Minimum of 10 years of progressive leadership experience in digital channel strategy, digital product strategy, management consulting, or emerging technology strategy.
  • Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one organization experience).
  • Proven track record of delivering complex digital strategies with a clear, disciplined path to execution and matrixed outcome ownership.
  • Core expertise in strategic foresight, domestic and global competitive intelligence synthesis, upstream problem framing, and translating qualitative benchmarks into structured plans.
  • Deep technical and product architecture literacy spanning modern digital ecosystems, AI/GenAI engines, agentic middleware layers, multi-modal frameworks, and automated sales/service pathways.
  • Strong executive presence with a demonstrated capability to influence senior corporate stakeholders, navigate a highly matrixed environment, and establish robust value realization frameworks.
  • Exhibit a customer-centric mindset, relentless intellectual curiosity, and robust macro financial risk assessment capabilities.
  • Demonstrated passion for fostering inclusive environments, building psychological safety, and empowering diverse, cross-functional teams to collaborate openly, challenge the status quo, and deliver collective innovation.

Qualifications

  • Bachelor's Degree or equivalent years of experience; Master's Degree / MBA is highly preferred.
  • Minimum of 10 years of progressive leadership experience in digital channel strategy, digital product strategy, management consulting, or emerging technology strategy.
  • Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one organization experience).
  • Proven track record of delivering complex digital strategies with a clear, disciplined path to execution and matrixed outcome ownership.
  • Core expertise in strategic foresight, domestic and global competitive intelligence synthesis, upstream problem framing, and translating qualitative benchmarks into structured plans.
  • Deep technical and product architecture literacy spanning modern digital ecosystems, AI/GenAI engines, agentic middleware layers, multi-modal frameworks, and automated sales/service pathways.
  • Strong executive presence with a demonstrated capability to influence senior corporate stakeholders, navigate a highly matrixed environment, and establish robust value realization frameworks.
  • Exhibit a customer-centric mindset, relentless intellectual curiosity, and robust macro financial risk assessment capabilities.
  • Demonstrated passion for fostering inclusive environments, building psychological safety, and empowering diverse, cross-functional teams to collaborate openly, challenge the status quo, and deliver collective innovation.

Skills

  • Strategic foresight
  • Competitive intelligence synthesis
  • Upstream problem framing
  • Translating qualitative benchmarks into structured plans
  • Technical and product architecture literacy
  • Executive presence
  • Customer-centric mindset
  • Intellectual curiosity
  • Macro financial risk assessment
  • Inclusive environments
  • Psychological safety
  • Collaborative openness
  • Challenging the status quo
  • Collective innovation

Benefits

  • Health and wellness benefits including medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
  • Matched 401(k) savings plan.
  • Up to 8 company paid holidays per year and up to 6 personal days per year.
  • Paid parental leave.
  • Adoption assistance.
  • Tuition assistance.
  • Other incentives.

Pay

$183,500.00 - $352,000.00 annually based on location.

Schedule

This role is hybrid, with a defined work location that includes working from home and a minimum of three days per week in the office. Employees are responsible for maintaining compliance with hybrid work policies. Scheduled Weekly Hours: 40.

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