Jobs · Marketing · New Jersey

Senior Director, Experience & Digital Strategy & Planning

Verizon · Basking Ridge, NJ · Today
Marketing$184k–$352k/yrFull-time

About the role

The Senior Director leads the CXO Strategy & Planning function, serving as a forward-looking commercial engine. This team synthesizes global market intelligence, frames complex structural problem statements, and identifies high-impact digital growth and customer experience opportunities.

Responsibilities

  • Formulate Omnichannel & Platform Strategy: Define the 3-to-5-year directional roadmap and immediate operational strategies across the My Verizon App, conversational messaging, and emerging technology platforms to drive growth, retention, and lifecycle experience goals.

  • Govern Technology & Vendor Sourcing: Partner across Product, Experience Assurance (XA), and IT Engineering to co-author the multi-year technology enablement roadmap, acting as the strategic evaluator of third-party software agreements, platform licensing, and vendor partnerships.

  • Drive Commercial & Ecosystem Growth: Formulate forward-looking sales strategies and long-range planning to identify, evaluate, and prioritize alternative commercial avenues and deep third-party digital ecosystem integrations (e.g., Amazon).

  • Frame Upstream Structural Problems: Synthesize domestic and global competitor movements, customer insights, and global technology shifts to pinpoint structural vulnerabilities, solving deep architectural and journey friction before development pipelines begin.

  • Establish Day-Zero Matrix Alignment: Engage seamlessly with Experience Assurance (XA) and product lines at inception to mandate up-front collaborative planning, coordinate early trade-offs, and lock in co-owned business outcomes and financial targets.

  • Lead Capital & Wallet Optimization: Own the comprehensive capital and operational budget planning for the Digital and XA organizations, masterfully managing rigorous trade-off discussions and capacity constraints mapped to proof-of-capacity models.

  • Formulate Value Realization & Influence: Oversee macro strategic OKRs and KPIs to systematically measure the business return on core investments, leading a high-performing strategy team that serves as the primary liaison to corporate leadership through data-driven executive narratives.

Requirements

  • Bachelor's Degree or equivalent years of experience; Master's Degree / MBA is highly preferred.
  • Minimum of 10 years of progressive leadership experience in digital channel strategy, digital product strategy, management consulting, or emerging technology strategy.
  • Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one organization experience).
  • Proven track record of delivering complex digital strategies with a clear, disciplined path to execution and matrixed outcome ownership.
  • Core expertise in strategic foresight, domestic and global competitive intelligence synthesis, upstream problem framing, and translating qualitative benchmarks into structured plans.
  • Deep technical and product architecture literacy spanning modern digital ecosystems, AI/GenAI engines, agentic middleware layers, multi-modal frameworks, and automated sales/service pathways.
  • Strong executive presence with a demonstrated capability to influence senior corporate stakeholders, navigate a highly matrixed environment, and establish robust value realization frameworks.
  • Exhibit a customer-centric mindset, relentless intellectual curiosity, and robust macro financial risk assessment capabilities.
  • Demonstrated passion for fostering inclusive environments, building psychological safety, and empowering diverse, cross-functional teams to collaborate openly, challenge the status quo, and deliver collective innovation.

Qualifications

  • Bachelor's Degree or equivalent years of experience; Master's Degree / MBA is highly preferred.
  • Minimum of 10 years of progressive leadership experience in digital channel strategy, digital product strategy, management consulting, or emerging technology strategy.
  • Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one organization experience).
  • Proven track record of delivering complex digital strategies with a clear, disciplined path to execution and matrixed outcome ownership.
  • Core expertise in strategic foresight, domestic and global competitive intelligence synthesis, upstream problem framing, and translating qualitative benchmarks into structured plans.
  • Deep technical and product architecture literacy spanning modern digital ecosystems, AI/GenAI engines, agentic middleware layers, multi-modal frameworks, and automated sales/service pathways.
  • Strong executive presence with a demonstrated capability to influence senior corporate stakeholders, navigate a highly matrixed environment, and establish robust value realization frameworks.
  • Exhibit a customer-centric mindset, relentless intellectual curiosity, and robust macro financial risk assessment capabilities.
  • Demonstrated passion for fostering inclusive environments, building psychological safety, and empowering diverse, cross-functional teams to collaborate openly, challenge the status quo, and deliver collective innovation.

Skills

  • Strategic foresight
  • Competitive intelligence synthesis
  • Upstream problem framing
  • Translating qualitative benchmarks into structured plans
  • Technical and product architecture literacy
  • Executive presence
  • Customer-centric mindset
  • Intellectual curiosity
  • Macro financial risk assessment
  • Inclusive environments
  • Collaborative openness
  • Challenging the status quo
  • Collective innovation

Benefits

  • Medical
  • Dental
  • Vision
  • Short and long term disability
  • Basic life insurance
  • Supplemental life insurance
  • AD&D insurance
  • Identity theft protection
  • Pet insurance
  • Group home & auto insurance
  • Matched 401(k) savings plan
  • Up to 8 company paid holidays per year
  • Up to 6 personal days per year
  • Paid parental leave
  • Adoption assistance
  • Tuition assistance

Pay

$183,500.00 - $352,000.00

Schedule

Hybrid role with a defined work location that includes working from home and a minimum of three days per week in the office.

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