Senior Director/Executive Director, Non-Personal Promotion Strategy and Execution

Essential Functions Of The Job

• Develop a digital strategy balancing the needs of all hematology brands throughout their lifecycles and approved indications.
• Establish framework for how all functions across BeOne operate collaboratively, efficiently and compliantly in the digital universe.
• Own the digital media plan for both HCP and Consumer for each brand as well as serve as lead and owner of the relationship with the media agency.
• Work with each of the brand leads to ensure digital plans are aligned with the brand strategic plans.
• Lead the BeOne cross functional NPP Core Group that includes brand marketing, Customer Enterprise Team, Global Medical Affairs, Corporate Affairs along with Digital Strategic Execution members.
• Collaborate with Global Technology Services, develop and optimize BeOne’s Omnichannel Ecosystem to ensure brands are efficiently reaching customers on a 1:1 level.
• Collaborate with Global Insights & Analytics to report performance metrics on media plans and tactics back to the brand and offer insight on how to optimize each plan through tools like Promo-Mix modeling.
• Develop quarterly performance presentations that reflect reach, digital SOV, brand spend vs competitors, mROI and overall Rx lift.
• Collaborate with promotions brand team members on quarterly flight plans for all digital channels (i.e. display, social, custom).
• Own digital budgets for each brand, including media.
• Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements.
• Establish clear goals and align team efforts with business objectives and priorities.

Education Required

• Bachelor’s degree in business, marketing, life sciences or a related field
• MBA or advanced degree preferred

Preferred Qualifications

• BS/BA with 12+ years of pharmaceutical industry marketing or combination of marketing along related industry experience (sales, market research)
• Experience in highly competitive markets
• Experience directing media and agency partners, including budget tracking and management
• Proven cross-functional agility and collaboration skills with the ability to influence and generate consensus through inclusion
• Excellent interpersonal, oral and written communication skills
• Ability to remain calm in the face of challenges and lead with confidence and positivity during periods of ambiguity and change
• Self-directed but seeks alignment with brand leadership and keeps them regularly informed on digital performance

Computer Skills

• PC
• Microsoft Office

Travel

• 10-15%

Global Competencies

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Communicates with Clarity
• Data Analysis
• Financial Excellence

Salary Range

• $224,500.00 - $294,500.00 annually

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness

Equal Opportunity Employer

• BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law.