Senior Director, Strategy

Responsibilities

• Lead the strategic direction on new business RFPs and key client initiatives, defining how brands show up in culture through creators and content with insight-led, differentiated approaches.
• Set strategic standards and direction across high-impact client initiatives and new business, ensuring work is insight-led, differentiated, and commercially grounded.
• Interrogate briefs to uncover the core challenge, clarify objectives, and establish the strategic foundation for creative, influencer, and performance-driven work.
• Apply strong commercial judgment, connecting creator strategy to brand goals, performance metrics, and ROI, translating customer insights into compelling content strategies.
• Own the development of audience, cultural, creator and communications strategies that inform campaign architecture, content planning, channel roles and measurement approaches.
• Partner with senior leadership and new business teams to shape proposals and strategic approaches for priority opportunities, ensuring clear vision and alignment.
• Provide clarity and direction in moments of ambiguity, guiding teams and clients toward confident, aligned decisions grounded in data and strategic insight.
• Lead the development and oversight of Strategy team members, setting expectations for strategic quality and consistency across all deliverables.
• Operate as a senior individual contributor on the agency's most complex or high-stakes initiatives, while guiding team members on standard workstreams and strategic craft.
• Coach junior team members on judgment, leadership presence, and strategic craft, strengthening the overall capability of the Strategy function.
• Lead the rollout, adoption and continuous improvement of Strategy tools, frameworks and processes, helping scale strategic excellence and consistency across the organization.
• Help evolve and operationalize Creo's creator-led strategic methodologies across influencer casting, content architecture, distribution and performance optimization.
• Develop approaches that leverage creators as strategic partners and co-creators, ensuring creator insight informs both strategy development and execution.
• Translate emerging trends, audience behaviors, and platform shifts into practical implications for client strategy and creative work.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 8 years of experience in strategic planning, preferably within the media or advertising industry.
• Proven track record of leading and managing high-performing teams.
• Experience in creating and executing successful influencer campaigns and understanding the nuances of the influencer marketing space.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication and interpersonal skills, with the ability to articulate complex ideas clearly and persuasively.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience with digital platforms and social media analytics tools.

Benefits

Illinois, New York: $120,000.00 - $230,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

We are committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

EEO/AA/M/D/V/F.