Senior Director, Enterprise Partnerships US/CAN

Job Number: 26101169 | Location: 7750 Wisconsin Ave, Bethesda, Maryland, United States, 20814 | Schedule: Full Time | Position Type: Management

About the Role

The Senior Director, Enterprise Partnerships is a strategic US & Canada marketing leader responsible for activating and pulling through global enterprise partnership & marketing strategy across the US & Canada. This role oversees the US & Canada Enterprise Partnerships marketing approach across categories such as airlines, rideshare, car rental, financial services, and other above-property partnerships, while working closely with the Global Partnerships team. This leader will translate global partnership strategies and partner agreements into US & Canada integrated marketing plans, communication objectives, core messaging, paid media strategy, experiential activation plans, creative concepts, and scalable execution. The role is critical in transforming partnerships from transactional agreements into strategic brand platforms that drive performance, cultural relevance, customer growth, and long-term enterprise value.

Responsibilities

• Lead the US & Canada pull-through of global enterprise partnership strategy, ensuring activation plans are tailored to continent priorities, business objectives, and customer needs.
• Translate global partnership agreements into integrated US & Canada marketing platforms that drive brand equity, customer acquisition, loyalty engagement, revenue, and partner value.
• Collaborate with US & Canada Partnership leads on go-to-market strategies and execution where enterprise partnerships support sports/music partnerships (e.g., NCAA, USSF, NFL).
• Ensure delivery on contractually obligated goals and revenue targets through LTO and seasonal campaigns.
• Partner with the Global Partnerships team on the annual roadmap for US & Canada activation, incorporating continent needs, timing, and business priorities.
• Identify white-space opportunities to support new continent-specific enterprise partnerships that strengthen Marriott’s broader partnership ecosystem, focusing on new brands or growth audiences.
• Lead the development of integrated US & Canada activation strategies, including communication objectives, core messaging, creative concepts, paid media strategy, experiential activation plans, and executional plans.
• Define and lead 360° activation plans inclusive of owned, earned, and paid channels.
• Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
• Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, and experiential teams.
• Ensure campaigns are insight-driven, culturally relevant, and locally relevant while aligned to global strategy and partner commitments.
• Oversee US & Canada campaign toolkits, playbooks, and activation resources for consistent pull-through across media, promotions, events, on-property channels, and sales-facing opportunities.
• Oversee end-to-end campaign performance evaluation, using analytics and consumer insights to inform strategic decision-making and improve marketing effectiveness.
• Support the US & Canada integrated marketing strategy and execution for enterprise partnerships, ensuring cohesive storytelling, seamless execution, and delivery against partner agreements.
• Manage LTOs, partner campaigns, and 360° integrated campaigns across enterprise partners, including airlines, Starbucks, Hertz, Visa, AMX, Coca-Cola, and other current or future partnership priorities.
• Ensure partnership marketing aligns with the Marriott Bonvoy creative platform and integrates across all portfolio campaigns.
• Oversee and support the development of new continent-specific enterprise partnerships, including relationship development, opportunity assessment, and contract development.
• Integrate partnership marketing campaigns with the Bonvoy loyalty program to drive acquisition, engagement, and lifetime value.
• Partner with cobranded credit card marketing to align value propositions, lifecycle communications, and partner activations.
• Collaborate with product and growth teams to position the mobile app as a core engagement, personalization, and conversion platform.
• Collaborate with Paid Media, Omnichannel Marketing, Social Media, Loyalty, Creative, Public Relations, and partner teams to define channel strategy and media investment approach.
• Ensure creative briefs are informed by media strategy and channel capabilities to deliver against brand and business objectives.
• Foster collaboration between creative, media, and channel teams to design ideas that perform across the ecosystem.
• Align measurement frameworks and performance KPIs across channels, including owned (CRM, app, website, social, on-property, loyalty), paid media (digital, social, programmatic, OOH, experiential), and earned/influencer ecosystems.
• Serve as the US & Canada marketing lead across internal and external enterprise partnership stakeholders, ensuring integration with Global Enterprise Partnerships and cross-functional teams.
• Establish governance, briefing processes, and workflow alignment to meet partnership obligations.
• Drive alignment between global enterprise partnership strategy and US & Canada market needs, ensuring pull-through is relevant, commercially meaningful, and operationally executable.
• Lead communication with Sales Leadership for enterprise partnerships with a B2B component, ensuring US & Canada B2B needs are incorporated into contracts and activation plans.
• Collaborate with Purpose Driven, Loyalty Marketing, Social Media, Paid Media, Public Relations, Creative, and Sales teams for an integrated approach to partnerships.
• Ensure accountability for contractual marketing deliverables and revenue targets.
• Collaborate on annual planning and campaign prioritization to maximize impact and efficiency.
• Establish KPIs and success metrics for partnership marketing initiatives.
• Lead post-campaign analysis and optimization frameworks.
• Partner with data and analytics teams to develop reporting dashboards for continuous tracking and optimization of partnership marketing investments.
• Lead, mentor, and develop high-performing teams across integrated partnership marketing, activation, relationship management, and cross-functional execution.
• Align cross-functional teams around shared objectives and clear ways of working.

Requirements

• 4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
• 12+ years of experience in integrated marketing, brand, partnership marketing, agency, media, sales enablement, or cross-functional marketing strategy for consumer-facing brands.
• Demonstrated success building high-impact marketing campaigns.
• Experience leading partnership or brand playbooks, brand governance, marketing strategy, and integrated marketing plans across complex portfolios.
• Strong experience partnering with internal and external creative, editorial, partnership, marketing, and omnichannel/media teams.
• Strong strategic judgment paired with analytical, operational, relationship-building, and integrated marketing rigor.

Preferred Qualifications

• Experience activating partnerships tied to travel or financial services.
• Hospitality or travel industry experience.
• Experience working across loyalty ecosystems.
• Demonstrated people leadership experience, including direct management of at least one employee.

Pay

Pay Range: $151,100 - $223,000 annually | Bonus Eligible: Yes | Stock Package: Yes

Benefits

• 401(k) plan
• Stock purchase plan
• Discounts at Marriott properties
• Commuter benefits
• Employee assistance plan
• Childcare discounts
• Medical, dental, and vision coverage
• Health care flexible spending account
• Dependent care flexible spending account
• Life insurance
• Disability insurance
• Accident insurance
• Adoption expense reimbursements
• Paid parental leave
• Educational assistance
• Paid sick leave (Washington applicants only: 0.077 PTO balance for every hour worked)
• Minimum of 9 holidays annually (Washington applicants only)