Senior Director, Ecommerce

About the role

The ideal candidate will have a strong background in the Amazon Advertising ecosystem and understands how to translate retail strategy into effective and scalable shopper marketing programs. This position is responsible for maintaining in-depth knowledge and strong relationships within the Amazon channel, working closely with internal and external teams, and creating strategies and tactics to help clients grow their Amazon business.

Responsibilities

• Lead omnichannel marketing strategies
• Translate channel, shopper, and category insights into actionable omnichannel marketing plans utilizing the full Amazon Advertising ecosystem (Amazon Ads, Branded & Custom Shopping Experiences, and Ad Tech)
• Define media touchpoints, with audience-specific value propositions and compelling reasons to act throughout the entire funnel, from awareness through consideration and purchase, both on- and off-platform
• Develop data-driven and insight-backed omnichannel shopper marketing strategies for the agency’s CPG clients at Amazon, including annual planning, calendars, and holistic executions
• Manage direct reports and partner with cross-functional team members to execute tactics that align with omnichannel marketing plans
• Prepare and present program post-mortems (effectiveness, KPIs, and key learnings) to clients, internal cross-functional teams, and external partners
• Evaluate business trends, shopper insights, findings from market research, and post-campaign analysis of executed activities utilizing our proprietary Marilyn Commerce platform and Amazon’s Advertising technology suite
• Own Amazon Advertising and retail partner relationships
• Manage Amazon Advertising relationships, including responsibility for helping the Commerce team obtain information about new products and services ensuring the agency and our clients are first to market with new test and learn opportunities
• Advise and partner with the broader Connected Commerce team (ECommerce, Media, Creative, Strategic Planning, and Analytics & Insights) to ideate, plan, and execute omnichannel programs at Amazon
• Deliver periodic learnings & POVs on what is working, what isn’t, and why to help define and continuously improve our Amazon Enterprise Advertising product and service offerings
• Partner with other Commerce leaders (Target, Walmart, Gopuff, Instacart, etc.) to share learnings and best practices, and define and track the performance of retailer capabilities, program offerings, and innovation (i.e., on-site display, loyalty programs, digital sampling, omnichannel solutions)

Requirements

10+ years experience in Amazon marketing, shopper marketing, and/or retail marketing; Bachelor’s degree in advertising, marketing, or related media field

Amazon Marketing Services and Vendor Central experience required

Current knowledge of Shopper Marketing at Amazon; prior experience working directly for or with Amazon; and Amazon DSP platform is strongly preferred

Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations

Sound decision-making skills based in an agency and client setting leveraging industry knowledge

Dynamic personality able to effectively engage and influence a variety of audiences

Desire and ability to work within a cross-functional, team-oriented environment

A strong work ethic that is proactive, collaborative, and highly organized

Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow

Congfident presenter and clear, persuasive communicator (verbal and written) of complex data/details

Qualifications

Desired Qualifications:

• Current knowledge of Shopper Marketing at Amazon; prior experience working directly for or with Amazon; and Amazon DSP platform is strongly preferred
• Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
• Sound decision-making skills based in an agency and client setting leveraging industry knowledge
• Dynamic personality able to effectively engage and influence a variety of audiences
• Desire and ability to work within a cross-functional, team-oriented environment
• A strong work ethic that is proactive, collaborative, and highly organized
• Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow
• Congfident presenter and clear, persuasive communicator (verbal and written) of complex data/details

Skills

Strategic thinker with a proven track record of translating retail strategy into effective and scalable shopper marketing programs

Strong understanding of the Amazon consumer journey and the ability to leverage shopper marketing plans to define media touchpoints

Experience in managing and executing omnichannel shopper marketing strategies for CPG clients at Amazon

Ability to manage direct reports and partner with cross-functional team members to execute tactics that align with omnichannel marketing plans

Proficiency in using our proprietary Marilyn Commerce platform and Amazon’s Advertising technology suite

Excellent communication and presentation skills, both verbal and written

Ability to evaluate business trends, shopper insights, findings from market research, and post-campaign analysis of executed activities

Strong negotiation and relationship-building skills

Ability to manage Amazon Advertising and retail partner relationships

Ability to develop and maintain an ongoing relationship with Amazon Advertising & other offsite integration partners (Chicory, TikTok)

Ability to keep up to date with, and vet, new capabilities, shopper marketing vendors, and innovation trends specific to Amazon

Ability to advise and partner with the broader Connected Commerce team (ECommerce, Media, Creative, Strategic Planning, and Analytics & Insights)

Ability to deliver periodic learnings & POVs on what is working, what isn’t, and why to help define and continuously improve our Amazon Enterprise Advertising product and service offerings

Ability to partner with other Commerce leaders (Target, Walmart, Gopuff, Instacart, etc.) to share learnings and best practices, and define and track the performance of retailer capabilities, program offerings, and innovation (i.e., on-site display, loyalty programs, digital sampling, omnichannel solutions)

Benefits

The Company provides a comprehensive benefits package including:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Business Resource Groups that support multiple affinities and alliances