Senior Director, Ecommerce Marketing

About the Role

At Torani, we've been transforming the beverage experience for customers and consumers around the globe for more than 100 years—and we're just getting started. As Ecommerce continues to be a strategic growth engine for our business, we're seeking a bold, innovative leader to elevate our digital presence and help take our Ecommerce business to its next stage of growth. You are a strategic Ecommerce leader energized by growth, innovation, and creating memorable consumer experiences. You excel at building strong teams, fostering collaboration, and delivering results across digital channels. This role is central to our vision of becoming a $1 billion brand, offering the opportunity to make a lasting impact.

Success Factors (First 12-24 Months)

• Strategic Thought Leader: Set the vision and lead execution of bold, multi-year Ecommerce strategies in collaboration with Sales, Marketing, IT MarTech, Finance, and other leaders. Develop integrated omni-channel plans connecting digital marketing, brand marketing, and customer-facing initiatives while evolving Ecommerce across the organization.
• Business Owner: Own a significant growth engine with accountability for end-to-end experience, revenue, profit, and market share goals. Balance strategic thinking with operational excellence through P&L management, forecasting, and investment decisions.
• Ecommerce Go-to-Market Guru: Turn insights into growth opportunities through personalization, SEO, audience segmentation, MarTech, and data-driven optimization. Identify consumer trends and marketplace opportunities to maintain a competitive edge.
• People & Organizational Coach: Build and develop talent, fostering an environment of curiosity, collaboration, and continuous learning. Serve as the center of excellence for Ecommerce, elevating digital capabilities across the organization.
• Influencer & Partner Management Extraordinaire: Build strong relationships with internal teams, agency partners, brokers, and stakeholders to align on shared goals and drive execution of high-impact initiatives.
• You Create Fun: Shape environments where people are motivated, connected, and enjoy the process—not just the outcomes.

Requirements

• Bachelor’s degree in Business, Marketing, Digital Commerce, or a related field, with a demonstrated commitment to ongoing learning in Ecommerce and digital marketing.
• Approximately 15+ years of progressive marketing and Ecommerce experience, including at least 5 years managing an Ecommerce business and scaling Amazon, Marketplace, and DTC businesses. CPG, food & beverage experience preferred.
• Successful people leader with experience building, coaching, and developing high-performing teams while fostering cross-functional partnerships and managing external agencies, retail media networks, and strategic partners.
• Proven track record of delivering revenue, profit, and growth through Ecommerce strategies, performance marketing, SEO, segmentation, personalization, and consumer-centric business plans.
• Demonstrated success managing multi-million-dollar Ecommerce P&Ls, budgets, retail media investments, Amazon 3PL, 3P reseller relationships, and brand protection initiatives.
• Experience developing and executing enterprise-wide strategies and leading complex digital marketing initiatives across multiple functions and stakeholders.
• Deep knowledge of Ecommerce channels (DTC, B2C, and B2B) and familiarity with CRM and analytics platforms such as Salesforce, Pardot, Marketo, Google Analytics, Tableau, Shopify Plus, Salesforce Commerce Cloud, and Adobe Commerce.

Benefits

• Employee Stock Ownership Plan (ESOP): Every regular team member participates in Torani’s ESOP, sharing in the long-term success you help create.
• Profit Sharing & Bonuses: Annual bonus and 401(k) company match.
• Growth Opportunities: Year-over-year growth creates opportunities to build new skills, work with new technologies, and take on new challenges.
• Collaborative Culture: Work across teams, solve problems together, and support one another through successes and setbacks.
• Healthcare: 100% of medical, dental, and vision premiums covered for team members.
• Celebrations: Company Day, cultural heritage celebrations, team lunches, and milestone events.
• Perks: Unlimited Italian sodas, flavored lattes, and product tasting opportunities.
• Essentials: Competitive pay, paid time off, and a comprehensive benefits package.

Pay

$231,849 - $257,610

Schedule

Hybrid: 4 days on-site in San Leandro, 1 day remote.