Senior Director, Driver and Marketplace Product

About Veho Veho’s mission is to power the future of commerce by making shopping, shipping and returns seamless for everyone. We are building a modern, end-to-end logistics infrastructure designed entirely for the ever-evolving needs of ecommerce brands and everyday consumers. Powered by next-generation technology and a vertically integrated supply chain, Veho gives brands and their customers unprecedented control over their deliveries and removes the pain from the ecommerce post-purchase experience. We make delivery the ‘extension of the brand’ and leverage it to create deeper loyalty and trust between brands and their customers, driving customer retention and lifetime value. Our rapidly growing client list includes leading consumer brands like HelloFresh, Zara, Macy’s, Sephora, and more.

About the role

The Sr. Director of Driver & Marketplace Product will own the entirety of Veho’s driver-side product: the driver acquisition, conversion, and onboarding funnel; the driver mobile application; the backend services that match drivers to offers and personalize those offers; and route building and optimization. This is the product space that determines whether Veho’s last mile hits its unit economics — DCH and PPH — while protecting OTD, defects, and abandons. Today ownership of these levers is split across teams, and the result is that we trade quality for productivity instead of optimizing both. This role exists to put one senior product leader on the full loop — driver supply, offer matching, and route construction — because these systems are deeply interdependent and can only be optimized together. The complexity compounds in 2027 as we introduce DSPs alongside our marketplace, turning a one-sided optimization problem into a genuine multi-channel marketplace.

Responsibilities

• Driver Acquisition, Onboarding & Lifecycle Product: Own the full driver funnel: finding drivers, converting them, onboarding them, and graduating them from new to tenured. Own the driver mobile application end-to-end — the primary interface through which every route is claimed and delivered. Build the product levers for driver retention, engagement, and quality progression. Key metrics: funnel conversion, time-to-first-route, driver retention/tenure mix, driver NPS.
• Offer Matching & Personalization Services: Own the backend services that match drivers to route offers, including core personalization of offers. Move matching from static rules toward learned systems that account for driver preference, tenure, quality history, and network need. Own the onboarding progression services that move drivers through lifecycle stages. Key metrics: offer acceptance rate, fill rate, time-to-fill, abandon rate.
• Route Building & Optimization: Own how routes are built and optimized to drive