Senior Director, Digital Product

About the role

As a Senior Director, Digital Product on our Marcomms team, you will lead the team and platforms that bring Stand Together's digital experiences to life. You will own the strategy and execution of our digital product roadmap, ensuring our websites, marketing technology platforms, and digital experiences are built in service of audience needs, measurable outcomes, and the organization's most important growth priorities. This is a strategic leadership role with significant operational focus, partnering closely with Growth Marketing, MarComms, and Enterprise IT peers to embed Digital Product at the center of how we reach, engage, and activate Stand Together's priority audiences.

Responsibilities

• Lead Stand Together’s Digital Product Team, driving integrated digital strategies that deliver personalized, cross-channel experiences to support organizational priorities.
• Design and execute a digital roadmap that maximizes audience value and advances measurable outcomes across brand efforts, campaigns, and technical delivery.
• Partner with Growth Marketing teams (Paid Media, DXO, Lifecycle) to shape the digital product roadmap based on audience journey requirements, conversion architecture, and campaign needs.
• Collaborate across MarComms, Grassroots, Priority Initiatives, and community teams to drive digital innovation and ensure consistent, high-quality digital experiences.
• Serve as Chief Product Owner for Stand Together’s digital platforms, including websites and integrated marketing orchestration platforms.
• Conduct regular platform health assessments and manage digital agency partnerships for accountability, quality, and business continuity.
• Oversee the development, management, and optimization of Stand Together's digital platform portfolio, maintaining high standards of performance, reliability, and user experience.
• Develop a culture of experimentation, continuous improvement, and measurement through agile practices and cross-functional collaboration.
• Lead, coach, and develop the Digital Product Team, fostering a culture of challenge, responsible risk-taking, and creative experimentation.
• Select, cultivate, and retain top digital talent while promoting Principle-Based Management (PBM) principles and personal development plans (PDPs).
• Define and operationalize a clear internal service model for how the Digital Product team supports stakeholders across MarComms, Grassroots, and Priority Initiatives.
• Build and maintain a performance reporting framework connecting digital experience outcomes to broader marketing and organizational goals.

Requirements

• 10+ years of experience leading digital product, digital strategy, digital experience design, and/or MarTech teams in a complex, multi-stakeholder environment.
• Proven experience leading complex, multi-phase digital experience transformation efforts and managing teams responsible for building effective digital ecosystems at scale.
• Direct experience with Drupal, WordPress, Visual Website Optimizer, Figma, and modern marketing technology platforms (CDPs, marketing automation, experimentation frameworks).
• Ability to manage a complex portfolio of workstreams with competing stakeholder demands and phased delivery timelines.
• Demonstrated experience navigating and influencing shared-services IT environments, building effective relationships across marketing and enterprise technology teams.
• Strong understanding of agile methodologies, product ownership, and digital operations management.
• Excellent cross-functional collaboration, communication, and influencing skills.
• Ability to connect digital strategy to measurable outcomes with demonstrable results in service of broader organizational and marketing goals.
• Enthusiasm for Stand Together's vision and principled approach to solving problems, with a commitment to stewarding its culture of transformation, innovation, humility, and respect.

Benefits

• 6% 401(k) match with immediate vesting.
• Flexible time off.
• Comprehensive health and dental plans.
• Wellness and mental health support through Peloton and Talkspace.
• Opportunity to join a passionate community of over 1,400 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Non-hierarchical environment that empowers employees to discover, develop, and apply their unique talents.

Pay

Anticipated base salary range: $185,000–$230,000 per year. This role may also be eligible for additional bonus compensation aligned with overall contribution to the organization. Compensation decisions are informed by relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution.