Senior Director, Digital

About the role

Empower Strategies Consulting, a full-service public affairs and strategic communications firm based in Arlington, Virginia, is seeking a creative and driven Senior Director to join an expanding Digital Strategy practice. This individual will play a key leadership role in developing innovative digital campaigns, managing client relationships, and helping high-profile advocacy organizations and public affairs clients achieve measurable results.

Responsibilities

• Develop and execute comprehensive digital strategies for public affairs and advocacy clients, identifying opportunities to maximize campaign performance and achieve client objectives.
• Serve as a trusted advisor to clients by managing day-to-day relationships, expanding existing accounts, and contributing to new business development through strategic proposals and presentations.
• Lead and mentor a team of digital strategists, ensuring successful execution across multiple client engagements while fostering professional growth and collaboration.
• Partner with the Creative team to develop compelling visual assets, including branding materials, one-pagers, digital advertising creative, social media graphics, and campaign collateral.
• Collaborate with the Digital Advertising team to develop media strategies, launch campaigns, monitor performance, and deliver insightful client reporting.
• Work cross-functionally with internal teams to ensure digital initiatives are executed efficiently, on schedule, and aligned with broader client objectives.

Qualifications

This role may be a good fit if you:

• Thrive in a fast-paced, client-service environment where priorities shift quickly.
• Enjoy building strong relationships with clients and collaborating with internal and external stakeholders.
• Have experience leading high-performing teams and delivering exceptional client outcomes.
• Possess outstanding writing and communication skills with the ability to tailor messaging for a variety of audiences.
• Are a strategic thinker who proactively identifies opportunities and develops creative solutions to complex challenges.
• Have exceptional organizational and project management skills with the ability to oversee multiple priorities simultaneously.
• Are a collaborative team player who is committed to delivering outstanding work and going above and beyond for clients.

Requirements

• 8+ years of relevant experience in digital marketing, public affairs, public relations, political campaigns, or related fields.
• Previous public affairs or public relations agency experience is required.
• Advanced writing and editing skills, including experience developing materials for senior-level stakeholders and a strong understanding of AP Style.
• Experience utilizing digital and social media platforms to support advocacy, public affairs, and integrated communications campaigns.
• Demonstrated success developing digital strategies, managing client relationships, and delivering measurable campaign results.
• Experience leveraging AI tools to improve workflows and operational efficiency while adhering to company guidelines and best practices.
• Familiarity with Adobe Creative Suite is a plus.

Benefits

• Medical, dental, and vision insurance.
• 401k and life insurance.
• Paid parental leave program.
• Paid vacation and paid sick leave.
• Hybrid work-from-home environment.

Pay

Budgeted salary of $120,000 with an opportunity for a year-end bonus.