Senior Director Digital Marketing Innovation

Duties and Responsibilities

• Act as an AI and tech evangelist for the organization, and a beacon of modern digital marketing best practice.
• Become a vocal contributor to the future of the Newrez martech stack and go-to-market approaches.
• Identify and communicate digital marketing opportunities through a customer-first, data-driven lens – translating insights into narratives that earn leadership and partner buy-in.
• Build and develop relationships across the organization – including Digital Marketing and the larger Commercial organization, Digital Product, Originations – to diagnose business needs that can be addressed through new and evolved digital marketing approaches.
• Key areas of opportunity include SEO/AEO/GEO, Paid Digital, and CRO.
• Evaluate and prioritize opportunities to create an actionable roadmap of meaningful initiatives; Develop business cases and establish success metrics to gain cross-functional support.
• Develop a measurement and experimentation framework to measure success – and balance quick wins with long-term big bets to maximize resources and outcomes.
• Directly lead select roadmap initiatives, while partnering cross-functionally on others.
• Monitor performance, surface insights, risks, and recommendations to improve outcomes.

Qualifications And Education Requirements

• Bachelor’s degree required; advanced degree (MBA or related field) preferred.
• 10+ years of progressive experience in digital marketing or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise-level B2C/B2B environments.
• Deep expertise in digital strategy across customer growth, engagement, and brand outcomes.
• Strong understanding of marketing technology, marketing analytics, and experimental test design.
• Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.
• B2C experience is essential, with B2B (or B2B2C) preferred.

Skills, Abilities, And Knowledge

• Exceptional strategic thinking and execution skills with the ability to translate complex business goals into actionable digital strategies.
• Passion and excitement around all things digital, AI, and innovation, with ability to balance worthwhile risks with long-term outcomes.
• Comfort with failing fast to keep learning and iterating.
• Strong leadership and team-building capabilities, highly resilient, with a focus on collaboration and cross-functional alignment.
• Excellent verbal and written communication skills, with the ability to influence senior stakeholders and present to executive audiences.
• Familiarity with compliance, privacy, and governance frameworks related to digital marketing and emerging technologies.

Work Environment And Physical Requirements

• Regular and punctual attendance adhering to schedule established by leadership.
• Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.
• Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.
• Sedentary work in a stationary position at a cubicle for prolonged periods of time.
• Constant repetitive motions required for operating a computer, such as typing and managing phone calls.
• Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures.

Why Newrez

• We’re a great place to work because we invest in what matters: your career, your community, your wellbeing, and your future.
• Our total rewards package is designed to support your whole self.

Company Benefits

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) Retirement plan with employer match
• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
• Adoption Assistance
• Tuition & Certification reimbursement
• Employee Mortgage Loan Program
• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships

Newrez NOW

• Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.

CA Privacy Policy

• CA Notice at Collection

Equal Employment Opportunity

• We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

Additional Information

• While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

A Good Faith Estimate Of The Compensation

Is 119,600.00 - 219,120.00

Compensation for this position may also include other elements, including medical, financial, various paid time off benefits, and a bonus based on individual and company performance, variable or annual.