Senior Director, Digital & Growth Marketing
Job Summary
The Senior Director of Digital & Growth Marketing leads the strategy, execution, and team driving Fastly's global digital performance engine. Reporting to the CEO, this role oversees paid media, web strategy, and a unified digital discovery framework.
Responsibilities
Define and drive the experience strategy for global web properties, focusing on high-converting environments for technical buyers and enterprise executives.
Build an efficient, full-funnel digital engine to systematically lower customer acquisition costs and accelerate high-intent enterprise pipeline.
Establish Fastly as the authoritative source across traditional search (SEO), conversational query engines (AEO), and generative AI platforms (GEO).
Manage, mentor, and scale a team to build a world-class digital and growth marketing operation.
Directly manage internal paid media and web experience teams, establish clear performance metrics, foster professional development, and manage external agency relationships.
Lead strategic allocation and optimization of global paid media investments across paid search, paid social, programmatic networks, and content syndication partners to maximize full-funnel enterprise ROI.
Drive the strategy for the corporate website, define UX/UI frameworks, conversion rate optimization (CRO) testing roadmaps, and global localization needs, delivering clear business requirements to the web engineering team.
Collaborate closely with the core web engineering team to ensure the underlying web architecture supports modern marketing requirements, fast page-load speeds, accurate tracking, and seamless workflows.
Partner with engineering to execute SEO, AEO, and GEO strategy, evolving our organic strategy to ensure technical infrastructure and content are structured for AI-driven platforms like ChatGPT, Gemini, Perplexity, and Google AI.
Execute enterprise ABM campaigns, launching targeted, high-precision digital media campaigns aimed at key enterprise accounts.
Collaborate with Marketing Operations to deliver clear insights into channel efficiency and pipeline impact to executive leadership.
Requirements
Experience & Scale: 12–15+ years of progressive marketing leadership within software, technology, or cloud services industries.
Global Leadership & Team Management: Proven track record of building, motivating, and directly managing high-performing, multi-disciplinary teams across global regions.
ABM & Cross-Functional Collaboration: Demonstrated success running global ABM campaigns aligned with sales goals, influencing senior leaders across product, brand, demand, and operations to drive win-win solutions.
Technical Web & Discovery Expertise: Strong foundation in technical SEO, strategic understanding of AI-driven discovery (AEO/GEO), and history of partnering with technical engineering teams to manage web roadmaps.
MarTech & AI Fluency: Familiarity with enterprise systems across CRM/Automation (Salesforce/Marketo), LinkedIn Campaign Manager, and modern AI-driven optimization or analytics tools.
Creative Ideation: Exceptional communication skills with the ability to ideate innovative digital concepts and effectively brief creative teams for inspired, high-impact campaign execution.
Qualifications
Bachelor’s of Science degree in Marketing, Business Administration, or a related field.
Benefits
Medical, dental, and vision insurance.
Family planning, mental health support, and Employee Assistance Program.
Flexible vacation policy and up to 18 days of accrued paid sick leave.
401(k) (including company match).
Employee Stock Purchase Program.
12 paid local holidays, 12 paid company wellness days.
Pay
The estimated salary range for this position is $209,560 to $288,000. Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.
Schedule
This position will require you to be available during core business hours. Work Location(s) & Travel Requirements: This position is open to Hybrid and Remote Work Locations. The preferred locations for this position are: San Francisco, CADenver, CONew York, NYRemote within the US. This position may require travel as required by your role or requested by your manager.