Senior Director, Digital and Engagement Strategy (Pharma)

About the role

The Senior Director, Digital Strategy is a senior strategic leader responsible for shaping and advancing omnichannel engagement strategies for clients across the life sciences and biopharma industries. This role partners with executive client stakeholders to define digital transformation roadmaps, modern marketing strategies, and scalable omnichannel capabilities that drive measurable business outcomes. As a senior agency leader, the Senior Director helps define and evolve CG Life's digital strategy offering, mentors and develops strategic talent, and serves as a trusted advisor to both clients and internal leadership.

The role works across Brand Strategy, Creative, Account, Analytics, Technology, CXOE, and Production to translate business objectives into integrated customer engagement strategies. The Senior Director also plays a key leadership role in agency growth by supporting new business development, leading strategic components of pitches, and helping shape compelling, insight-driven solutions that differentiate CG Life in the marketplace.

Responsibilities

• Business Leadership & Client Strategy
  • Serve as the executive strategic lead and trusted advisor for key client relationships, providing senior-level counsel on omnichannel marketing, customer engagement, and digital transformation.
  • Lead the development of enterprise and brand-level omnichannel strategies that align business objectives, customer needs, and channel best practices.
  • Advise clients on modern marketing capabilities, data-driven engagement models, personalization, CRM strategy, and marketing technology investments.
  • Translate business and customer insights into integrated engagement plans, channel strategies, customer journeys, and measurement frameworks.
  • Lead strategic workshops, executive presentations, and planning sessions that align cross-functional stakeholders around growth opportunities.
  • Champion data-informed decision making by leveraging analytics, customer insights, and performance metrics to optimize marketing effectiveness.
  • Partner closely with Brand Strategy to translate positioning and messaging into connected omnichannel experiences.
  • Collaborate with CXOE, Technology, Analytics, and Creative teams to ensure strategic recommendations are executable and measurable.
  • Identify opportunities to expand strategic engagements within existing accounts, contributing to organic growth and long-term client partnerships.
  • Stay ahead of emerging digital marketing trends, AI, customer engagement technologies, and evolving healthcare marketing best practices to bring forward innovative solutions for clients.
• Agency Growth & New Business
  • Serve as a strategic leader in new business development by partnering with agency leadership on pitches, RFP responses, and growth initiatives.
  • Develop compelling strategic narratives, omnichannel recommendations, and digital engagement approaches that differentiate CG Life during business development efforts.
  • Lead discovery sessions, contribute to pitch strategy, and present strategic recommendations to prospective clients and executive stakeholders.
  • Partner with cross-functional teams to develop winning proposals, capabilities presentations, and thought leadership that strengthen the agency's market position.
  • Contribute to the evolution of CG Life's strategic offerings by identifying new service opportunities, frameworks, and best practices.
• Internal Leadership
  • Serve as a senior thought leader across the agency, elevating strategic thinking and fostering innovation across teams.
  • Build strong partnerships across Account, Brand Strategy, Creative, Content, Analytics, Technology, Medical, and CXOE to deliver integrated client solutions.
  • Guide the development of strategic frameworks, creative briefs, experience maps, and planning deliverables.
  • Help establish standards, methodologies, and best practices for omnichannel strategy across the agency.
  • Foster collaboration, knowledge sharing, and continuous improvement across departments.
• People Leadership
  • Lead, mentor, and develop members of the Digital Strategy team, fostering a culture of collaboration, innovation, and continuous learning.
  • Provide coaching, performance management, career development, and succession planning for direct reports.
  • Help recruit, onboard, and develop strategic talent to support agency growth.
  • Encourage strategic thinking, executive presence, and consultative client leadership across the team.
  • Inspire high-performing teams while promoting accountability, inclusivity, and professional development.

Requirements

• 10+ years of experience in omnichannel strategy, digital marketing, customer engagement, or customer experience within the pharmaceutical industry.
• Significant experience within a healthcare advertising or marketing agency, preferably supporting AOR engagements.
• Demonstrated success leading large-scale omnichannel strategies for complex pharmaceutical or life sciences clients.
• Proven experience managing and growing high-performing strategic teams.
• Strong executive presence with experience presenting to senior client stakeholders, including C-suite executives.
• Demonstrated success leading strategic components of new business pursuits, including pitches, RFPs, workshops, and proposal development.
• Experience driving agency growth through strategic consulting, account expansion, and thought leadership.
• Deep understanding of omnichannel engagement planning, customer journey mapping, segmentation, CRM, marketing automation, personalization, and digital analytics.
• Exceptional communication, facilitation, presentation, and relationship-building skills.
• Ability to influence across cross-functional teams and navigate complex organizational environments.
• Passion for innovation and advancing modern marketing practices within the healthcare and life sciences industries.

Benefits

• Medical, Dental & Vision Insurance with a generous portion of employee contributions covered.
• 401K plan with a generous company match and immediate vesting.
• Generous paid parental leave.
• Annual professional development budget for workshops, webinars, associations, and other growth opportunities.
• Flexible time off.
• Life insurance and long-term disability (LTD).
• Robust employee assistance program.

Pay

The estimated salary range for this position is $155,000 - $170,000. Offers are tailored within this range based on organizational needs, internal equity, market data, geographic zone, and the selected candidate’s experience, education, industry knowledge, location, technical and communication skills, and other relevant factors. This position is also eligible to participate in a discretionary bonus program.