Jobs · Marketing · New York

Director, Digital and Programmatic - Pharma

dentsu · New York, United States · 3 days ago
Marketing$114k–$153k/yrFull-time

About the Role

Directors are responsible for setting the strategic direction for assigned brands within the dentsu portfolio, overseeing a team of digital and programmatic team members who support the dentsu agency brands, including Carat, dentsuX, and iProspect. They possess in-depth knowledge of the programmatic and direct digital landscape and are proficient with multiple buying platforms. Directors have an entrepreneurial spirit, work independently to deliver success for client campaigns, and drive overall business objectives.

Responsibilities

  • Oversee programmatic and digital direct strategy and lead development of tactical recommendations
  • Provide leadership to account team and manage day-to-day activities of direct reports, fostering a culture of teamwork and collaboration
  • Ensure team operations align with client goals and strategic vision
  • Manage client relationships, priorities, and communication
  • Drive growth of junior team members through regular 1:1 meetings and mentorship
  • Lead knowledge-share sessions to enhance campaign performance and share expertise
  • Adopt and enforce established team operational standards and best practices
  • Set and manage timelines to ensure prioritization of team deliverables
  • Guide and encourage cross-discipline trainings for direct and programmatic campaigns
  • Drive innovation for assigned brands, managing monthly investment tracking and revenue across clients
  • Contribute to or lead development of thought leadership, POVs, or shareable collateral

Qualifications

  • 7+ years of experience within the programmatic and digital industry
  • Experience working on a pharmaceutical client preferred
  • Strong experience across all digital media channels
  • Understanding of business concepts and client objectives to identify expansion opportunities
  • Exceptional project management skills
  • Excellent verbal, written, presentation, and analytical skills
  • Solutions-oriented with strong critical thinking and problem-solving abilities
  • Proficiency in programmatic technology, platforms, and partner solutions (DSPs, ad servers, ad verification, DMPs, analytics, etc.)

Pay

The annual base salary range for this position is $114,425-$152,662. Placement within the range is based on relevant experience, knowledge, skills, and other factors permitted by law. This position is eligible for discretionary incentive compensation.

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

Location: New York
Brand: Dentsu X
Time Type: Full time
Contract Type: Permanent

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