Senior Director, Demand Gen - Direct Enterprise

About Aeris Communications Inc. For more than three decades, Aeris has been a trusted cellular IoT leader enabling the biggest IoT programs and opportunities across Automotive, Utilities and Energy, Fleet Management and Logistics, Medical Devices, and Manufacturing. Our IoT technology expertise serves a global ecosystem of 7,000 enterprise customers and 30 mobile network operator partners, and 90 million IoT devices across the world. Aeris powers today’s connected smart world with innovative technologies and borderless connectivity that simplify management, enhance security, optimize performance, and drive growth. The Opportunity Join Aeris as we scale our enterprise demand generation strategy for one of the fastest-growing segments in IoT connectivity. As Sr. Director of Demand Gen Direct Enterprise, you'll own enterprise pipeline for a fast-scaling IoT SaaS connectivity platform, building our ABM motion and GTM strategy with AI-first tools rather than fighting legacy processes. This role puts you at the center of translating broad positioning into measurable demand that our enterprise Sales team can close, covering both net new opportunities and strategic upsells with current connectivity customers. You'll lead the charge in developing vertical-specific approaches for Transportation/Logistics, Retail, and Healthcare—moving beyond one-size-fits-all messaging to targeted strategies that resonate with distinct enterprise buying committees. Key Responsibilities Pipeline Ownership & Strategy Own marketing-sourced pipeline targets for Direct Sales/IoT WatchtowerDevelop and execute ABM campaigns targeting named enterprise accountsBuild vertical-specific demand generation strategies for key industry segmentsPartner with enterprise Sales to align on account prioritization and messaging Team Leadership & Execution Manage and develop a demand generation team of 4 FTE plus external agency relationshipsCoach team on ABM execution and enterprise marketing best practicesOrganize and execute lead generation events and enterprise marketing programsFoster collaboration across Sales, Product Marketing, Communications, and Creative teams Analytics & Optimization Own funnel metrics including MQL→SQL→Opportunity conversion ratesDiagnose pipeline performance and course-correct strategies under pressureEnsure attribution accuracy and RevOps alignment for reliable forecastingTrack ABM account engagement and coverage across target enterprise segments AI-First Operations Leverage AI tools daily for prospect research, content personalization, and reportingScale pipeline creation through AI-enhanced workflows and automationDrive adoption of AI-first operating models across the demand generation function Qualifications Progressive B2B demand generation experience in tech/SaaS environmentsProven track record owning and delivering on pipeline revenue targets in scaled SaaS/platform businessesDeep, hands-on experience with account-based marketing strategy and executionStrong analytical capabilities for funnel diagnosis and performance optimizationExperience managing and developing demand generation teams in player-coach capacityProficiency with core martech stack including HubSpot, Salesforce, Outreach, and AsanaAI-first approach to demand generation with experience building and directing AI-enhanced workflows Aeris is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status. As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process. The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may also be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to: relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $185,000 - $225,000. Aeris also offers a comprehensive package of benefits including paid time off, medical / dental / vision insurance, and 401(k) to eligible employees.