Senior Director, Creative Water, Tea, & Coffee

About the role

The Senior Director, Creative Water, Tea & Coffee will guide the End-to-End Creative teams, strategize brand identity systems, manage creative aspects of local and regional brand designs, and collaborate with external agencies to curate authentic design language reflective of the brand ethos.

Responsibilities

• Guide the End-to-End Creative teams, setting priorities and fostering an environment ripe for engagement, development, and empowerment.
• Strategize the direction for brand identity systems and their application across an array of touchpoints, ensuring a coherent and effective brand experience.
• Manage the creative aspects of local and regional brand designs while safeguarding brand integrity and relevance to target audiences.
• Develop and oversee brand identity systems from both a consumer and shopper stance, establishing compelling brand narratives.
• Collaborate with external agencies to curate authentic design language reflective of our brand ethos.
• Construct and maintain the framework for brand stewardship, instilling guidelines that support consistent brand messaging.
• Apply strategic thinking to how brand identity encapsulates the entire consumer journey, both in virtual and physical realms.
• Establish and maintain superior partnerships with a network of design, production, and experiential collaborators, bringing forth maximum creativity and efficiency.
• Innovate consistently, identifying opportunities to enhance consumer experiences, and championing creative daring and vitality.
• Lead and develop team of Creative Directors to grow capability and drive engagement.

Requirements

• Bachelor's degree in marketing or related field; an advanced degree is preferred.
• 15+ years in design experience, encompassing creative design generation, brand & consumer strategy, and agency creative team management.
• Experience across all creative touchpoints inclusive of digital, social and shopper with an emphasis on ensuring “fit for channel”.
• Proven ability to collaborate with a diverse set of stakeholders across functions and geographies.
• Demonstrated capability as a change agent, skilled in unifying brand experiences and defining necessary capabilities for elevating consumer experiences.
• A leader with a track record of fostering high team engagement.
• Capable of managing cross-functional projects with proficiency in navigating agile, networked environments.

Qualifications

• Proficient in design/creative strategy, brand identity development and execution, and partnership with design agencies.

Skills

• Strategic thinking and innovation.
• Collaboration and leadership.
• Brand identity development and execution.
• Experience across all creative touchpoints.
• Ability to work in an agile, networked environment.

Benefits

• Full range of medical, financial, and/or other benefits, dependent on the position.

Pay

Pay Range: United States of America: 218,800 USD - 247,200 USD

Schedule

Annual Incentive Reference Value Percentage: 50

Long-term Incentive Reference Value Percentage: 20

Location

United States of America

City/Cities: Atlanta

Travel Required: 00% - 25%

Relocation Provided: Yes

Job Posting End Date

July 10, 2026