Senior Creative Director

About the role

The Senior Creative Director will lead the in-house Creative Studio, build a team, and manage the transition from external agency dependency to in-house capability. They will own the creative quality bar, execute creative briefs, establish a hub-and-spoke creative model, build an AI-enabled production capability, and work closely with other brand, performance marketing, product marketing, and people teams.

Responsibilities

• Build and lead the in-house Creative Studio across North America and UKIA, scaling to approximately 10-15 people including brand designers, campaign designers, copywriters, and production specialists embedded in key regional markets.
• Manage the transition from external agency dependency to in-house capability, including phased reduction of agency scope.
• Own the creative quality bar for all externally facing brand output globally.
• Execute creative briefs from regional directors of campaign strategy and other brand functions.
• Establish a hub-and-spoke creative model: central standards with regional designers embedded in key markets.
• Build an AI-enabled production capability.
• Work in close partnership with other brand, performance marketing, product marketing and people teams to ensure all creative output meets brand governance standards.
• Own the relationship with retained external agencies and specialist production partners.
• Define and implement the creative operating model: intake process, briefing standards, turnaround commitments, and quality review cadence across all teams that brief into the studio.
• Establish ways of working between the Creative Studio and its key partners (Brand Strategy, Performance Marketing, Events, Sponsorships) including service standards and escalation paths.

Requirements

• 10+ years in creative leadership, with at least 5 years in B2B or technology in-house.
• Experience building or scaling an in-house creative studio, ideally replacing external agency dependency.
• Demonstrated fluency with AI creative tools and a clear point of view on where AI adds value and where it does not.
• Strong portfolio across brand identity, campaign creative, and digital/social execution.
• Commercially oriented: can speak to pipeline, conversion, and business outcomes, not just creative craft.
• Experience managing a mixed team of brand designers, campaign designers, copywriters, and production specialists.
• Ability to operate in a matrix: this role serves the whole organization, not one function.
• Track record of earning credibility with commercial leadership and regional MDs, not just marketing peers.
• Pioneering leader with a track record of building and developing high-performance creative teams, including hiring for roles that don't exist yet in the organization.

Qualifications

• Competitive salaries that landed us top 5% of similar sized companies (according to Comparably).
• Comprehensive health, dental and vision coverage.
• 401(k) retirement match (100% matching up to 4%).
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday).
• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date.
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date.
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually).
• Library of on-demand career development options and ongoing training offerings.

Benefits

• Flexible work arrangements (Hybrid)
• Competitive compensation package
• Health, dental, and vision benefits
• 401(k) retirement plan with employer match
• 32 days paid time off
• 18 weeks paid parental leave
• Tuition reimbursement program
• Sage Wellness Rewards Program
• On-demand career development resources

Pay

Competitive salaries that landed us top 5% of similar sized companies (according to Comparably).

Schedule

Fully remote with flexible work arrangements (Hybrid)