Senior Director, Corporate Meetings & Events
About the role
The Senior Director, Meetings & Events is the enterprise leader accountable for defining and advancing the strategy, operating model, and performance of the meetings and engagements ecosystem. This role owns enterprise-wide strategy, governance, and investment prioritization across commercial, medical, and internal events.
Responsibilities
Define and own a multi-year, enterprise-wide meetings and engagements strategy aligned to commercial, medical, and corporate priorities
Enhance and evolve SOPs, templates, governance models, and planning standards
Ensure adherence to legal, regulatory, and compliance requirements (MLR, HCP standards)
Provide data-driven insights and recommendations to senior leadership to inform on event portfolio optimization and effectiveness and business impact
Oversee an enterprise portfolio including: Commercial meetings (national, regional, and local), HCP speaker bureaus and peer-to-peer programs, Congress events and product theaters, Advisory boards and investigator meetings, Internal leadership, training, and field enablement events
Implement enterprise planning processes, including calendars, resource planning, and capacity models
Standardize processes across virtual, hybrid, and in-person formats
Drive efficiency and scalability across franchise and brand teams
Oversee speaker programs and compliance, ensuring compliant processes for speaker contracting, attendee tracking, and transfer-of-value reporting
Maintain documentation and audit-ready processes in line with industry requirements
Lead enterprise vendor strategy, including sourcing, onboarding, governance, and performance management
Own budget planning, forecasting and optimization
Partner with Legal, Strategic Sourcing, and Finance for contract execution and renewals
Develop KPIs and performance frameworks for vendors and financial accountability
Influence and align senior and executive stakeholders across Marketing, Sales, Medical, Market Access, Patient Services, Field Enablement, Finance, and Legal
Ensure alignment between meeting strategy, brand priorities and commercial objectives
Lead across a highly matrixed environment, driving alignment and decision making
Define KPIs: attendee engagement, satisfaction, compliance adherence, budget performance
Leverage data and analytics to inform strategy and continuously improve event effectiveness
Drive ongoing improvements to enhance experience and quality
Qualifications
Bachelor’s degree required; MBA or advanced degree preferred
10–15+ years of progressive leadership experience in meetings & events, preferably in pharma/biotech, including enterprise level scope and strategic accountability
Deep knowledge of vendor relations, regulated environments and compliance framework
Demonstrated ability to influence executive stakeholders
Skills & Capabilities
Enterprise strategy ownership and operational leadership
Strong stakeholder engagement and executive presence and influence
Vendor governance and contract management expertise
Ability to manage complexity and competing priorities
Financial and investment acumen
Data-driven decision making
Performance & Continuous Improvement
Define KPIs: attendee engagement, satisfaction, compliance adherence, budget performance
Leverage data and analytics to inform strategy and continuously improve event effectiveness
Drive ongoing improvements to enhance experience and quality
Benefits
Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.