Senior Director, Content Analytics and Special Projects

Key Responsibilities

• Lead the modernization of EMARKETER's forecasting data structures, workflows, and supporting systems in partnership with Forecasting, Data Products, and Product & Technology leadership.
• Build alignment across Content, Data Products, Forecasting, and Product & Technology teams, managing competing priorities and stakeholder perspectives to keep initiatives moving forward.
• Develop a deep understanding of forecasting methodologies, dependencies, and operational pain points, and identify opportunities to improve scalability, transparency, and efficiency.
• Prototype solutions and concepts that can be scaled in partnership with Product & Technology, including centralized data structures, reconciliation processes, and workflow improvements.
• Identify and lead high-impact special projects and data product initiatives that improve how research data is collected, managed, and utilized across the organization.
• Define, track, and communicate content performance metrics, departmental goals, and organizational KPIs, providing actionable insights to Content leadership and other stakeholders.
• Build dashboards and reporting that make content performance data accessible and actionable while informing content strategy, resource allocation, and business decisions.

Desired Skills & Experience

• 7+ years of experience in analytics, business intelligence, data products, consulting, market research, or a related field.
• Strong analytical and strategic thinking skills, with experience developing KPIs, conducting performance analysis, and translating findings into business recommendations.
• Demonstrated success leading complex cross-functional initiatives and influencing stakeholders across multiple functions and levels of an organization.
• Excellent communication skills, including the ability to translate between technical and business audiences and present recommendations to senior leaders.
• Strong project management experience, with a track record of driving initiatives from concept through implementation in ambiguous environments.
• Hands-on experience working with modern data platforms such as Snowflake, BigQuery, PostgreSQL, or similar technologies, with strong SQL proficiency.
• Experience building dashboards and reporting solutions using tools such as Sigma, Tableau, Looker, Power BI, or equivalent platforms.
• Working knowledge of Python or a comparable language for analytics, automation, or lightweight prototyping.
• Familiarity with APIs, structured data formats (JSON, CSV), and modern data workflows.
• Demonstrated ability to leverage AI tools to accelerate analysis, automate processes, and improve decision-making.
• Bachelor's degree in a quantitative, analytical, technical, or related field.
• Experience within a research, media, market intelligence, analytics-driven organization, or top-tier consulting firm is a plus.

Salary & Benefits

• $160,000 to $180,000 (dependent on skills, experience, and competencies)
• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401(k) plan
• Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more