Senior Director, Commercial Systems & CRM

About the role

The Senior Director, Commercial Systems & CRM is responsible for defining and executing the strategy for the organization's customer relationship management (CRM) platform and commercial technology ecosystem. This leader drives digital transformation across Sales, Marketing, Customer Success, and Revenue Operations by optimizing business processes, improving data quality, and delivering technology solutions that enable revenue growth and an exceptional customer experience.

Responsibilities

• Develop and execute the enterprise strategy and roadmap for CRM and commercial technology platforms.
• Align technology capabilities with business priorities to improve commercial performance and customer engagement.
• Evaluate emerging technologies, including AI-enabled solutions, to drive innovation and productivity.
• Provide executive oversight of the enterprise CRM platform, ensuring scalability, reliability, adoption, and continuous improvement.
• Lead governance, enhancements, release management, and platform optimization.
• Ensure seamless integration with ERP, marketing automation, customer support, CPQ, and analytics platforms.
• Partner with Sales leadership to optimize lead management, pipeline visibility, forecasting, and opportunity management.
• Improve seller productivity through automation and standardized workflows.
• Drive adoption of commercial systems and best practices.
• Establish enterprise data governance standards.
• Deliver executive dashboards and KPI reporting.
• Improve forecast accuracy and actionable business insights.
• Serve as a trusted advisor to Sales, Marketing, Customer Success, Finance, and IT leaders.
• Develop business cases for technology investments and communicate measurable ROI.
• Manage strategic vendors, implementation partners, and technology investments.
• Build a culture of innovation, accountability, and continuous improvement.

Requirements

• 12+ years of progressive leadership experience supporting commercial organizations through CRM, Sales Operations, Revenue Operations, or Business Systems.
• 7+ years leading enterprise technology initiatives and cross-functional teams.
• Experience optimizing enterprise CRM platforms (Salesforce preferred).
• Strong executive communication, change management, and stakeholder leadership skills.

Qualifications

Bachelor’s degree required; MBA or advanced degree preferred

Benefits

Inovalon Offers a Competitive Salary and Benefits Package. In addition to the base compensation, this position may be eligible for performance-based incentives. The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Pay

$170,900—$220,000 USD

Schedule

Sedentary work (i.e. sitting for long periods of time); Exerting up to 10 pounds of force occasionally and/or negligible amount of force; Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions; Subject to inside environmental conditions; and Travel for this position may be moderate with visits to Employer office locations as well as other general related (e.g. conferences, management related) travel.