Senior Manager, CRM

Responsibilities

• Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities.
• Lead the end-to-end development, deployment, and continuous optimization of personalized high-value customer journeys that improve conversions and long-term customer value.
• Identify and implement new upsell and winback programs to improve customer lifetime value.
• Plan and maintain a revenue-focused campaign calendar with stakeholders, ensuring timely, high-quality execution.
• Continuously improve performance through rigorous experimentation and optimization from A/B and multivariate test design through to data-driven evaluation and decision-making.
• Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences.

Requirements

• Average of at least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus.
• A test-and-learn approach to work: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results.
• A strong understanding of international markets and corresponding customer behaviors.
• Hands-on experience with building and optimizing upsell-focused email, in-app, and push marketing campaigns.
• Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io.
• A strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions.
• Proficiency with email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments.
• Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy.
• A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance.
• Exceptional written and verbal communication skills with attention to detail and a creative sensibility.

Key Job Requirements

• At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus.
• A test-and-learn approach to work: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results.
• A strong understanding of international markets and corresponding customer behaviors.
• Hands-on experience with building and optimizing upsell-focused email, in-app, and push marketing campaigns.
• Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io.
• A strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions.
• Proficiency with email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments.
• Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy.
• A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance.
• Exceptional written and verbal communication skills with attention to detail and a creative sensibility.

Benefits

• Join a global company with purpose.
• Competitive compensation, PTO, benefits.
• Have an Impact on Babbel's product, company, and learners.
• Career growth and skill development.

Pay

In New York City, the reasonable annualized full-time salary for this role is $110,000 - $126,000 and placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.

Schedule

This position is located in NYC and requires a minimum of 3 days/week in office.