Senior Director, Client Marketing

About the role

We are seeking a strategic, data-driven, and brand-obsessed Senior Director, Employee Engagement & Marketing to lead and elevate how we drive employee awareness, enrollment, and usage of employer-sponsored Bright Horizons benefits. This role leads B2B2C marketing—partnering with employers (B2B) while marketing directly to their employees (B2C) to increase benefit adoption.

Responsibilities

• Define, develop, and implement integrated marketing programs that generate measurable consumer awareness, registrations, and engagement across all Bright Horizons services
• Oversee new client launches and build scalable engagement strategies that drive client revenue by increasing employee opt-ins and ongoing utilization
• Set the vision for consumer-first marketing on behalf of our clients, ensuring every employer partner has access to high-impact strategies and tools that effectively promote their Bright Horizons benefits
• Provide leadership as a key decision-maker and program strategist on the CMM/CMS team
• Develop a new client and new program launch strategy and processes that drive client growth
• Partner with Client Relations team and Clients to ensure best marketing practices and help grow benefits registration and use
• Establish scalable best practices for client marketing requests to expand growth opportunities across the team
• Create and manage a marketing calendar integrating inbound and outbound efforts to deliver a consistent, impactful client and employee experience
• Drive employee opt-ins with actionable plans that clearly articulate benefit value to clients, employees, and internal teams
• Develop and lead an engaging events strategy, ensuring events drive employee engagement, consumer awareness, and measurable results
• Optimize benefits fair materials, event processes, and delivery for enhanced performance
• Collaborate across the marketing organization to continuously improve and innovate
• Lead, mentor, and develop a high-performing team to deliver exceptional marketing results

Minimum Qualifications

• Bachelor's Degree required
• 10+ years of marketing leadership in client marketing, sales enablement, business development, or partnerships

Preferred Qualifications

• Experience managing strategy, budgets, execution, and outcomes for launches, conferences, and events
• Proven ability to design and execute integrated marketing programs that drive awareness and scale growth
• Comfort operating in a fast-paced environment with multiple moving parts and cross-functional collaboration
• Proficiency with marketing technology tools that support team success
• Strong relationship-building skills with internal and external partners to elevate campaign impact
• Demonstrated success crafting compelling consumer-focused campaigns that clearly communicate value to employees

Pay

The annual salary for this position is between $148,000-$169,000.

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family