Senior Director, Business Applications

About the role

The Senior Director of Business Applications is a strategic leadership role focused on the design, architecture, and delivery of enterprise applications that power critical revenue-generating process segments: Market-to-Lead, Lead-to-Order, and Contact-to-Resolution for channel (route-to-market) and consumer.

Responsibilities

• Define and evolve the target-state architecture (platforms, data flows, and integrations) that supports seamless execution of these process segments at global scale.
• Lead the selection, implementation, integration, and continuous optimization of business applications that enable Market-to-Lead (campaigns, lead generation, scoring), Lead-to-Order (configuration, pricing, quoting, order management), and Contact-to-Resolution (customer experience, case management, service).
• Architect and deliver robust, scalable integrations between CRM, CPQ, order management, service platforms, and supporting systems to ensure end-to-end process visibility and automation.
• Drive agentic AI-enabled automation across the defined process segments, including intelligent lead qualification, dynamic pricing/quoting, automated order fulfillment, proactive issue resolution, and autonomous workflow orchestration.
• Partner with business stakeholders in Sales, Marketing, Channel, Consumer, and Technical Support to translate requirements into future-ready application architectures and AI-augmented solutions.
• Establish governance, standards, and best practices for application architecture, data quality, and AI solution reliability within these process areas.
• Lead a high-performing team of architects, analysts, developers, and AI specialists responsible for building and maintaining these capabilities.
• Collaborate with the VP of Business Systems Group on roadmap prioritization, investment decisions, vendor/partner management, and executive reporting on progress, risks, and business impact.
• Ensure all solutions meet security, compliance (including SOX where applicable), performance, and scalability requirements for a global high-tech manufacturer.
• Identify and implement metrics and KPIs to measure the effectiveness of the architecture and agentic AI automation on revenue velocity, conversion rates, order accuracy, resolution time, and customer satisfaction.

Qualifications

• Bachelor's degree in Information Systems, Computer Science, Business, or related field; advanced degree preferred.
• 12+ years of experience in business applications leadership, with deep expertise in Market-to-Lead, Lead-to-Order, and Contact-to-Resolution processes.
• Strong architectural background in CRM, CPQ, Order Management, Service Cloud / CX platforms, and related ecosystems.
• Proven success designing and implementing agentic AI and intelligent automation solutions that deliver measurable process transformation.
• Demonstrated experience leading complex, cross-functional application initiatives in global channel and consumer business models.
• Hands-on familiarity with modern integration platforms, low-code/no-code tools, and AI orchestration technologies.
• Excellent leadership, stakeholder management, and communication skills with the ability to influence at the executive level.
• Experience in high-tech or manufacturing environments is strongly preferred.

Leadership Competencies

• Strategic systems thinker with a passion for process excellence and intelligent automation.
• Ability to balance architectural vision with pragmatic delivery and business outcomes.
• Collaborative leader who excels at driving change in matrixed organizations.
• Strong focus on innovation through agentic AI while maintaining governance and reliability.