Senior Director, Business Analytics

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

About the role

The Business Analytics team is pivotal in the delivery of modern agency services. This role is accountable for paid media analytics for a major streaming platform in the Entertainment category, focused on Originals series and movie title campaigns within a full portfolio of Sports, Brand, and Live Events content marketing.

Responsibilities

• Consult with clients to identify business problems/opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Become a trusted advisor to client leads and senior clients, consulting on Originals program strategy, measurement, and advanced analytics.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Lead the development and execution of the measurement plan, revisiting it on an ongoing basis to revise based on recent learnings.
• Distill complex concepts and analytic solutions into compelling data stories with actionable conclusions to support decision making.
• Identify growth opportunities at the brand and portfolio level, and the adoption of new analytics technologies.
• Investigate the impact of new data sources and technologies on the performance of Originals marketing toward client business goals.
• Provide ad hoc support to clients to solve broad strategic marketing problems.
• Partner with Strategy and Investment teams on media plan development, ongoing budget/plan optimization, performance insights, and holistic decision-making frameworks (e.g., KPI setting and benchmarks).
• Partner with Data Science team to execute advanced analytics (e.g., predictive modeling, media impact analytics) in service of bespoke, rigorous media measurement and decision-making.
• Develop, maintain, and evangelize test & learn roadmaps, including the design of in-market A/B tests for paid media.
• Partner with colleagues focused on Brand and Sports content marketing to adopt best practices and align approaches across the total content portfolio.
• Partner with Data Operations organization to develop and deploy best-in-class front-end reporting and insights capabilities.
• Recruit new talent and lead/mentor direct reports by continually assessing capabilities, providing a roadmap for career growth, and instituting goals to build/expand skills.
• Keep abreast of industry trends and developments by conducting research, engaging in training, and attending industry events.

Requirements

• Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user-level data).
• Experience in integrated marketing related to paid media, including budgeting, revenue forecasting, and ROI development.
• Channels of coverage include Paid Social (Meta, TikTok, etc.), YouTube, CTV (Samsung, Peacock, etc.), and Linear TV.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking, and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: articulate, engaging, and straightforward, with the ability to translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: organized, detail-oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Qualifications

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
• Experience in paid media analytics in the Entertainment category is desirable but not required.
• Knowledge of agency-side media campaign planning and execution process is desirable but not required.

Pay

New York: $120,000.00–$230,000.00