Senior Director, Brand Marketing NORAM

Job Summary

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is seeking a Senior Director, Brand Marketing to lead NORAM brand efforts for KAYAK. This role will shape how the brand shows up across North America, driving culturally relevant, insight-led campaigns that deliver measurable business impact.

About the role

This role will report to the SVP, Brand Marketing and will be based in Coral Gables, FL, working 3 days per week. The ideal candidate will have 12+ years of experience in brand marketing, with significant leadership experience across North America.

Responsibilities

• Define and lead a full-funnel, audience-first brand strategy across NORAM that balances short-term performance and long-term brand building.
• Shape how KAYAK shows up culturally, ensuring a modern, relevant, and differentiated voice.
• Localize global brand positioning and messaging to resonate across NORAM.
• Lead integrated, cross-channel campaigns across TV, online video, OOH, audio, social, and owned channels.
• Partner with the Sr. Director of Creative to deliver a dual-track approach that balances storytelling and conversion.
• Co-develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
• Move planning from broad demographics to intent- and audience-driven strategies, with channel-specific creative approaches.
• Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
• Work with Brand Strategy & Measurement to run experiments, media-mix modeling, and incrementality testing to prove impact.
• Mentor and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.

Requirements

• Strong growth in direct traffic and branded search volume across NORAM.
• Measurable improvements in brand awareness, consideration, and preference.
• Highly effective, insight-driven campaigns that deliver both performance and brand impact.
• A scalable, full-funnel brand marketing engine embedded across markets.
• A high-performing team with strong cross-functional alignment.

Qualifications

• 12+ years of experience in brand marketing, with significant leadership experience across North America.
• Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact.
• Experience developing integrated campaigns across online and offline channels.
• Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution.
• The ability to balance creative ambition with commercial objectives.
• Experience managing and developing teams and collaborating across functions and influencing at senior levels.
• Experience in consumer tech, travel, or digital marketplace businesses is a plus.

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year.
• Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!), no meeting Fridays, paid parental leave, generous paid vacation + time off for your birthday, paid volunteer time.
• Focus on your career growth: Development Dollars, leadership development, access to thousands of on-demand e-learnings, travel discounts, employee resource groups, competitive retirement and health plans, free lunch 2 days per week.