Senior Director, Brand Marketing NORAM

Job Summary

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is seeking a strategic, commercially minded Senior Director, Brand Marketing to lead NORAM brand efforts for KAYAK. This role will shape how the brand shows up across the region, driving culturally relevant, insight-led campaigns that deliver measurable business impact.

About the Role

This role will report to the SVP, Brand Marketing and will be required to work from the KAYAK office in Norwalk, CT three days a week. The Senior Director, Brand Marketing will define and lead a full-funnel, audience-first brand strategy across NORAM that balances short-term performance and long-term brand building. They will shape how KAYAK shows up culturally, ensuring a modern, relevant, and differentiated voice. They will localize global brand positioning and messaging to resonate across NORAM, lead integrated, cross-channel campaigns, and partner with the Sr. Director of Creative to deliver a dual-track approach that balances storytelling and conversion.

Responsibilities

• Define and lead a full-funnel, audience-first brand strategy across NORAM that balances short-term performance and long-term brand building.
• Shape how KAYAK shows up culturally, ensuring a modern, relevant, and differentiated voice.
• Localize global brand positioning and messaging to resonate across NORAM.
• Lead integrated, cross-channel campaigns across TV, online video, OOH, audio, social, and owned channels.
• Partner with the Sr. Director of Creative to deliver a dual-track approach that balances storytelling and conversion.
• Co-develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
• Move planning from broad demographics to intent- and audience-driven strategies, with channel-specific creative approaches.
• Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
• Work with Brand Strategy & Measurement to run experiments, media-mix modeling, and incrementality testing to prove impact.
• Mentor, and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.

Requirements

• Strong growth in direct traffic and branded search volume across NORAM
• Measurable improvements in brand awareness, consideration, and preference
• Highly effective, insight-driven campaigns that deliver both performance and brand impact
• A scalable, full-funnel brand marketing engine embedded across markets
• A high-performing team with strong cross-functional alignment

Qualifications

• 12+ years of experience in brand marketing, with significant leadership experience across North America
• Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
• Experience developing of integrated campaigns across online and offline channels
• Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution
• The ability to balance creative ambition with commercial objectives
• Experience managing and developing teams and collaborating across functions and influencing at senior levels
• Experience in consumer tech, travel, or digital marketplace businesses is a plus

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth, Company-paid subscription to HeadSpace, Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• No meeting Fridays
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Focus on your career growth: Development Dollars, Leadership development, Access to thousands of on-demand e-learnings, Travel Discounts, Employee Resource Groups, Competitive retirement and health plans, Free lunch 2 days per week