Senior Director, B2B Marketing

About the role

For our client, we are seeking a Senior Director, B2B Marketing to join the team of a leader in the Transportation space. This leader will own the B2B marketing function and help shape the go-to-market strategy for commercial partnerships across the business. The role will focus on positioning, narrative development, demand generation, and channel strategy to support growth in emerging segments. It will also partner closely with sales and cross-functional teams to build scalable enablement, sharpen market presence, and guide investment priorities.

Responsibilities

• Lead the B2B marketing function and shape the go-to-market strategy
• Develop and evolve B2B positioning and narrative for commercial partners
• Oversee the creation of scalable sales enablement and marketing collateral
• Expand the events strategy to strengthen partner relationships and awareness
• Drive demand generation strategies for emerging growth areas, including SMB
• Define B2B media strategy and optimize marketing spend across channels
• Set multi-quarter strategy and investment priorities for B2B marketing

Qualifications

• 12+ years of progressive B2B marketing experience, ideally in technology, advertising, or commerce
• Strong understanding of CPG, retail, and advertising landscapes
• Proven track record in developing B2B positioning and vertical marketing strategies
• Experience building integrated demand generation programs with measurable outcomes
• Expertise in event and experiential marketing strategies
• Ability to translate complex data and insights into compelling narratives
• Demonstrated leadership in building high-performing teams

Benefits

• Equity options for full-time employees to share in growth
• 401(k) match up to 4% for retirement savings
• Comprehensive medical, dental, and vision plans for employees and pets
• $10,000 annual education reimbursement for continuing education
• Participation in employee resource groups promoting diversity and inclusion
• Flexible PTO plus 9 paid holidays and a year-end break
• 20 weeks of paid parental leave for primary caregivers and 14 weeks for secondary caregivers
• $2,000 new parent incentive to assist with childcare costs
• Flexible work environment with options for remote work

Pay

$202,319 – $238,022 annually

Schedule

Remote — US-based candidates only; no visa sponsorship available