Senior Director, B2B Brand Marketing

Bilt

Bilt is the membership for where you live. It started as a way to reward people on their largest expense and has since become an ecosystem connecting members, property managers, and local merchants. Bilt offers travel, dining, fitness, and everyday spending benefits.

About the role

We're looking for a senior brand builder to own B2B brand marketing across Bilt's three partner pillars: real estate, merchant, and dining partners. This is a high-impact, cross-functional role with a mandate to define how Bilt shows up as a brand with its most important external audiences and to make Bilt the clear hospitality winner in the market.

What’s the role?

You'll develop and own the overarching B2B brand marketing strategy across real estate, merchant, and dining partners. You'll concept and lead brand campaigns, activations, and experiences that drive awareness and excitement among B2B audiences. You'll position Bilt as a premium hospitality brand in the minds of key partner audiences and the broader industry. You'll serve as brand strategy counsel to the CMO and senior stakeholders, shaping how Bilt shows up externally across all partner segments. You'll identify white space opportunities to build brand equity with prospective partners and deepen affinity with existing ones. You'll design standout partner launch strategies that generate cultural moments and reflect well on both Bilt and the partner. You'll determine which industry conferences, speaking opportunities, or owned moments Bilt should invest in and build toward them. You'll partner with GMs and business leads to translate their goals into the right marketing solutions, replacing ad hoc asset requests with a more thoughtful, centralized process. You'll direct the Events, Content, and Design teams as a strategic lead—setting direction and ensuring all output is on-brand, purposeful, and high quality. You'll collaborate with product marketing and paid teams to align messaging and amplify campaigns across partner-facing channels. You'll manage budgets and demonstrate ROI across B2B brand programs.

Qualifications

• 8+ years of experience in brand marketing, B2B marketing, or partner marketing
• A clear track record of personally shaping and elevating a brand—not just executing within one
• Strong instincts for creative quality and brand consistency, with the ability to set and hold a high bar
• Experience operating as a strategic partner to senior leadership and cross-functional teams
• Excellent communication and storytelling skills—written, verbal, and visual
• Comfort operating in ambiguity and building structure where it doesn't yet exist
• Evidence of having joined a company at an important stage and materially moving the brand forward

Nice to Have

• Background in consumer, CPG, or tech with strong brand DNA
• Experience in hospitality, loyalty, fintech, or real estate
• Familiarity with the partnership or B2B ecosystem (real estate operators, restaurant groups, fitness brands, etc.)
• Experience building or launching industry-facing thought leadership programs

Benefits

Compensation—We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program.
Health insurance for you (& your loved ones)—Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
401k plan with a match—Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
Commuter FSAs—We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
UNLIMITED PTO—Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
Exclusive Employee only Bilt Points—We give our employees unique opportunities to earn points throughout their time at Bilt.