Senior Director, Agency & Platform Partners
Path2Response LLC · United States · 2 wk ago
RemoteRemoteEngineering$130k–$180k/yrFull-time
Principal Responsibilities
- Drive the strategy, development, and growth of our core licensed data products, which currently include:
- Path2Linkage: A HEM-first, deterministic identity dataset linking hashed emails to names and postal addresses, designed to improve identity resolution in a digital-first ecosystem
- Path2RealBuyers: Deterministic, verified behavioral data used for retail, commerce, and CPG modeling and acquisition
- Path2RealDonors: Verified donation behavior data designed to help nonprofit and political fundraisers with acquisition and reactivation
- Oversee the naming, development, and go-to-market execution for all digital audiences, potentially expanding upon the company's 400+ current audiences, while leveraging segmentation, scoring, and modeling
- Manage relationships with platform partners where Path2Response data and digital audiences can be monetized. Oversee client management for data partners licensing the data and conduct regular business reviews with key licensees
- Lead go-to-market execution by applying a strong understanding of pricing strategies and how data is onboarded and activated. Market to media buyers and brands while generating demand through the coordination of sales development and marketing resources
- Coordinate the development of case studies, go-to-market presentations, and other digital collateral to support the sales and marketing strategy
Key Metrics of Performance
- Net recurring revenue
- Managing and reducing gross churn
- Acquisition of new customers that meet the company's growth goals
What You Need to be Successful in This Role
- Strategic leadership capabilities with deep expertise in digital media, data-driven advertising, audience development, and partnerships
- A strong working understanding of use cases for licensed data products and monetization methods through digital audiences
- Experience in the development of proprietary data products, including segmentation, scoring, and modeling
- A working understanding of how data is onboarded and activated, along with a firm grasp of pricing strategies and go-to-market execution
Location and Benefits
- Location: Colorado is preferred, but the company also offers remote work
- Total Compensation Range: $130,000-$180,000
- Benefits include: Medical, Dental and Vision, Flexible Spending Accounts, Voluntary Life/AD&D Insurance, Short & Long-Term Disability, 401(k) Retirement Savings Plan and matching program, Generous Paid Time Off Policy, and designated company holidays
Additional Details
- Must be a US citizen or authorized to work in the United States
- Must live in one of the following states: AZ, CO, CT, FL, IL, MA, MD, MO, NC, NY, SC, TX, VA, WI