Senior Director, Ad Measurement & Insights

About the role

Roku is seeking a Senior Director of Ad Measurement, Insights, Analytics & Research to lead one of the most strategically important functions within our advertising business. This is a senior leadership role responsible for defining Roku's measurement vision, scaling a world-class team, and establishing Roku as the gold standard for advertising effectiveness in the streaming era — for both brand and performance marketers. In this role, you will own the full measurement lifecycle — from strategy and methodology to delivery and go-to-market — across all advertiser verticals and ad products.

Responsibilities

• Lead, mentor, and grow a team of talented measurement and analytics leads across verticals and measurement disciplines.
• Foster a culture of intellectual rigor, curiosity, collaboration, and ownership — and champion a team-wide shift toward AI-augmented ways of working.
• Set clear goals and operating rhythms; drive accountability against team OKRs and business outcomes.
• Define and own Roku's comprehensive ad measurement strategy, spanning brand lift, reach & frequency, incremental reach, sales lift, attention, attribution, and media mix modeling — built to serve both brand and performance marketers, across Enterprise, Indy and M&E.
• Drive the evolution of Roku's 1P measurement capabilities, leveraging ACR data, platform-level streaming behavior, and audience insights to build differentiated solutions unavailable elsewhere.
• Work in conjunction with product and CS to scale these solutions for all advertisers.
• Inspire with market exclusive audience insights that only Roku can provide – making the industry and our clients more knowledgeable.
• Develop thought leadership content, Insights, narratives, meta-analyses, and cross-vertical case studies that demonstrate Roku's platform differentiation and drive market-wide influence.
• Stay at the forefront of industry measurement trends to ensure Roku's offering leads rather than follows and work closely with product and business development on a roadmap to meet advertiser needs.
• Serve as a senior executive sponsor in strategic measurement conversations with top-tier advertisers, holding companies, and agency analytics teams — including presenting at the C-suite level.
• Monitor the competitive measurement landscape across streaming, CTV, and digital platforms and proactively position Roku's capabilities against peers.
• Own Roku's relationships with key third-party measurement vendors including Nielsen, Comscore, iSpot, and emerging players in attention, outcome measurement, and AI-powered attribution.
• Actively participate trade bodies (IAB, MRC, ARF, OpenAP) to shape measurement frameworks, advocate for Roku's methodological positions, and stay ahead of regulatory and standards shifts.
• Cultivate relationships with the measurement and analytics leadership at top advertisers and agencies — establishing Roku as a trusted partner and preferred platform for measurement innovation.
• Champion an AI-first operating model across the measurement team — actively identify, pilot, and scale AI tools and agents that automate repetitive workflows, accelerate insight generation, and enable the team to do significantly more with the same resources.

Requirements

• 12+ years of experience in advertising measurement, analytics, research, or a closely related field; deep expertise in TV, CTV, or streaming measurement is strongly preferred.
• 10+ years of people management experience, including leading senior individual contributors and managers; demonstrated ability to build, scale, and retain high-performing teams.
• Proven track record of defining and executing measurement strategy at an executive level within a media company, measurement vendor, or major advertiser/agency.
• Experience serving as a cross-functional bridge — aligning Sales, Product, Data Science, and Client Services around a shared measurement agenda and ensuring insights move across organizational boundaries into action.
• Experience supporting both brand advertisers (awareness, consideration, brand health) and performance advertisers (ROAS, attribution, sales incrementality) with distinct but complementary measurement frameworks.
• Experience managing complex, multi-stakeholder initiatives across Product, Engineering, Sales, and external partners simultaneously.
• Deep expertise across the full measurement stack: brand lift, reach & frequency (1P and 3P), incremental reach, sales lift, attribution (MTA, MMM), and audience analytics — with fluency across both brand and performance use cases.
• Hands-on experience with leading 3P measurement providers including Kantar, iSpot, NCS/NielsenIQ, comScore, Experian, InMarket, EDO, and others.
• Strong command of Roku's or comparable 1P data assets (ACR, streaming behavior, platform audience data) and ability to translate them into differentiated insights.
• Demonstrated AI fluency — active, hands-on experience deploying AI tools (LLMs, AI agents, automation platforms) to increase team output, reduce manual effort, and scale insight delivery.

Qualifications

• Proven leadership and management experience.
• Exceptional executive presence with the ability to influence senior leaders and C-suite stakeholders both internally and at client and agency organizations.
• Strong commercial instincts — ability to connect measurement strategy to revenue outcomes and articulate measurement ROI in business terms.
• Excellent written and verbal communication skills; track record of producing compelling thought leadership, meta-analyses, case studies, and client-facing measurement narratives.
• Demonstrated ability to operate with agility and sound judgment in a fast-paced, high-ambiguity environment.

Skills

• AI fluency.
• Leadership and management skills.
• Commercial acumen.
• Communication skills.
• Agility and judgment in a fast-paced environment.

Benefits

• Health insurance.
• Equity awards.
• Life insurance.
• Disability benefits.
• Parental leave.
• Wellness benefits.
• Paid time off.

Pay

The estimated annual base salary for this position is between $320,500 - $373,750. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

Schedule

This role is eligible for a hybrid work schedule, with the option to work from home on Fridays.

Location

This role is open to candidates located in New York only.