Senior Digital/Traditional Media Specialist

About the role

Vision: Wisconsin's first choice for casino entertainment. Mission: Gaming professionals working together to provide a friendly, safe, and fun gaming experience. Values: Professionalism, Accountability, Respect, Integrity, Sincerity.

First posting open to Oneida enrolled tribal members. Salary: Grade 17 $26.21/HR (negotiable). After successful completion of the probationary period, employee will receive off‑probation wage increase. Closing Date: October 20, 2026. Transfer Date: October 20, 2026.

Position Summary

Plan, develop, implement, manage, and optimize digital marketing, advertising, web content, and customer engagement initiatives that support organizational goals and revenue objectives. This position serves as the lead administrator and coordinator for digital experiences across websites, social media platforms, email marketing, SMS communications, mobile applications, digital signage, electronic message centers, direct mail campaigns, and emerging digital channels. The position oversees content strategy, campaign execution, analytics, brand governance, agency coordination, and digital platform administration.

Responsibilities

• Provide excellent customer service and maintain effective working relationships with internal and external customers.
• Develop and facilitate communication processes with Marketing personnel and stakeholders.
• Plan, coordinate, expedite, and execute marketing campaigns across web, social media, email, SMS, mobile applications, and digital advertising channels.
• Utilize branding, direct marketing, and audience-targeting strategies to increase visibility and market share.
• Maintain campaign calendars, project timelines, and status reports.
• Coordinate website content and serve as content administrator for mobile applications and digital platforms.
• Oversee Electronic Message Centers, digital signage, kiosks, video columns, and multimedia displays.
• Develop and maintain social media and content strategies.
• Create, review, proofread, publish, and monitor content across digital channels.
• Coordinate monthly loyalty, bingo, gaming, entertainment, and special-event direct mail campaigns.
• Partner with external agencies, vendors, and media partners to execute marketing initiatives.
• Monitor, communicate, and enforce brand standards across digital and traditional marketing touchpoints.
• Provide guidance and mentorship to the Social Digital Media Specialist.
• Track KPIs and analyze website, social media, email, advertising, and mobile-platform performance.
• Prepare reports and recommendations to improve campaign effectiveness and ROI.
• Process purchase orders, contracts, invoices, and billing reconciliations.