Senior Digital Strategy & Engagement Associate (part-time)

The National Center for Youth Law (NCYL) is a national nonprofit that puts children — especially those pushed to society’s margins — at the center of every fight for justice. For more than 50 years, we have partnered with young people, families, and communities in efforts to dismantle racism, discrimination, and inequity wherever they appear. We recognize that harmful policies don’t affect children in isolation. Each young person’s well-being depends on their family’s stability, their community’s resources, and the opportunities they can access. By working across all systems that shape young people’s lives in a rapidly evolving society, we advance solutions that are holistic, intersectional, and transformative. At NCYL, digital communications is a core part of how we reach people, shape narrative, and turn attention into action.

About the role

NCYL seeks a strategic, highly organized digital associate to help manage the organization’s core digital channels and drive audience engagement across platforms. This role is responsible for translating NCYL’s priorities into compelling digital storytelling that informs, moves, and activates audiences. The person in this position will help lead email strategy and execution, oversee website and social media content, help shape video-forward storytelling, and ensure NCYL’s campaigns, ideas, and public voice are carried clearly and consistently across platforms. The right candidate brings strong editorial instincts, sound digital judgment, and a sharp understanding of what drives engagement and conversion. They know how to use email, video, and storytelling to deepen audience connection and motivate action.

This is a part-time position at 50% FTE, reporting to NCYL’s Managing Director, Public Affairs & Advancement.

Responsibilities

• Support day-to-day management of NCYL’s website, email, and social media channels.
• Execute digital engagement strategies that strengthen audience growth, deepen engagement, and increase conversion rates.
• Help execute NCYL’s email program, including strategy, production, testing, segmentation, and performance optimization.
• Help shape compelling email storytelling that uses strong narratives, clear calls to action, and audience-centered messaging to drive opens, clicks, donations, registrations, and other forms of engagement.
• Maintain digital content calendars in coordination with communications, development, and program staff.
• Draft, edit, schedule, publish, and optimize content across email, web, and social platforms, in coordination with the Communications & Development Writer and Digital Content & Design Manager.
• Partner with internal colleagues and external creatives as needed to ensure video and visual storytelling are compelling, strategic, and platform-appropriate.
• Manage website updates and publishing workflows to ensure content is timely, accurate, and strategically presented.
• Track performance across digital channels and recommend strategies to strengthen reach, engagement, and conversion.
• Help maintain a high standard of editorial quality, consistency, and execution across platforms.
• Perform other duties as assigned.

Requirements

• A minimum of three (3) years of experience in digital communications, digital marketing, advocacy communications, nonprofit communications, campaigns, or related fields.

Qualifications

• Experience managing websites and social media channels in a fast-paced environment.
• Basic coding experience (email coding, WordPress page creation, etc.).
• Experience developing email content and strategies that drive engagement and conversion.
• Strong writing and editing skills, with the ability to adapt content for different digital formats, audiences, and platforms.
• Experience using storytelling to strengthen digital performance, especially in email and campaign contexts.
• Experience creating video content.
• Experience building content calendars, managing workflows, and balancing multiple deadlines.
• Experience using analytics to evaluate performance and improve strategy over time.
• Meticulous attention to detail, sound editorial judgment, and a high bar for execution.
• Possess a service-oriented ethos: support others, collaborate cross functionally, and continuously seek feedback to elevate employee satisfaction and productivity.
• Strong commitment to equity, diversity, and inclusion, with the ability to apply a racial and social justice lens to advocacy while centering the marginalized voices of children, youth, and their families.
• Commitment to NCYL’s mission and goals.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• This position will require some travel.

Pay

This is a part-time, non-exempt position at 50% FTE with a competitive part-time salary range of $38,500.00 to $40,000.00 annually. Once an offer is made, the salary is not open to negotiation. A geographic salary differential may be applied if the candidate resides somewhere other than the Oakland, Los Angeles, Boston, New York City, Washington, DC or equivalent metro areas.

Benefits

• Health, dental, vision, and life insurances.
• Generous vacation and sick benefits.
• Paid family leave.
• Flexible spending account.
• Employer contribution to a retirement plan.
• Paid sabbatical.
• Short-term and long-term disability insurance.

Schedule

This is a part-time position at 50% FTE.

NCYL is registered to do business in the following 13 locations: California, Colorado, Illinois, Massachusetts, Maryland, Michigan, New Jersey, New York, Oregon, Texas, Virginia, Washington DC, and Wisconsin. We are currently registering in Minnesota and Washington state. If a candidate is hired but lives in a state where NCYL is not currently registered to do business, their start date may need to be delayed until registration can be completed in the new state. This process may take a few weeks to complete.

All positions at NCYL are at-will and paid for by grants and donations, thus employment with NCYL will be contingent upon continued receipt of funding.

This position is part of the bargaining unit represented by the National Organization of Legal Services Workers (NOLSW). While a collective bargaining agreement is not currently in place, it is anticipated in the future.