Senior Digital Associate

Key Results (Year One)

• Increase social media followers by 25% across and engagement by 10% across X and Instagram accounts.
• Increase email subscribers by 25% and boost overall email open rates by 10% and click-through rates by 15%.
• Generate at least 50,000 digital actions across organizational advocacy campaigns through Quorum.
• Establish partnerships with at least twelve digital influencers to amplify campaign messaging.

Major Responsibilities

• Support the development and manage the execution of the organization’s digital program with the Executive Director, Chief Advocacy Officer, Chief Narrative Officer, Director of Marketing & Communications, and communications team.
• Lead the design vision and execution of the organization’s website and all campaign microsites, ensuring a sleek, sophisticated, and cutting-edge visual aesthetic; strong UX and accessibility standards; and clear narrative alignment across all digital properties.
• Strong graphic design skills, with the ability to apply organizational branding consistently across traditional campaign materials and digital platforms, and translate those assets into cohesive microsites and web-based advocacy tools.
• Establish and maintain high-quality visual and design standards across all digital outputs, including websites, campaign pages, social media assets, email templates, and advocacy materials, ensuring consistency with organizational brand and values.
• Manage digital organizing tools, helping program staff to drive digital actions in support of their campaigns.
• Manage social media efforts, working alongside others on the communications team to create, edit, publish, and share compelling content daily (e.g. original text, graphics, videos, and news); engaging with followers, partners, and other content; and responding to messages.
• Manage the email program to appropriately convey the organization’s story and work to its supporters in service of education, advocacy, and fundraising efforts.
• Manage SEO and Google Ads to maximize reach and engagement.
• Track and evaluate the efficacy of the digital program, recommending and implementing adjustments to strategy based on results.
• Stay up to date with current technologies and trends in digital organizing to recommend and implement new approaches.

Critical Factors for Success

• Sophisticated visual design and graphic communication skills, with the ability to independently produce polished, campaign-ready graphics and visual narratives.
• Robust CSS styling and web design skills, with the ability to customize, troubleshoot, and refine layouts and visual presentation across organizational websites.
• Strong writing, editing, proofreading, and copyediting skills.
• Strong working knowledge of core digital tools and platforms, including Canva, Mailchimp, Quorum, Adobe Suite, Squarespace, and comparable software.
• Experience applying UX, accessibility, and inclusive design best practices to create culturally relevant digital campaigns, informed by meaningful collaboration with racially and economically diverse people, communities, and organizations.
• Experience in digital organizing, digital communications, or design-led advocacy work, with increasing ownership over digital strategy and execution.
• Experience using digital metrics and analytics tools, including Google Analytics, social media insights, email analytics, A/B testing, to make data-driven decisions and optimize digital strategies.
• Genuine commitment to our organizational values: act with integrity, focus on impact, deliver excellence, get it done, and operate with intellectual curiosity (visit worthrises.org/jointhefight).

Compensation and Benefits

• The annual salary for the Senior Digital Associate is $82,000.
• Worth Rises offers a generous compensation package, including full medical, vision, and dental coverage, 20 days of vacation time, ten days of personal/sick leave, and three days of bereavement leave in addition to 11 holidays and winter break.
• Employees also receive a generous 401k contribution match, $75 monthly technology stipend, monthly wellness reimbursement, and dedicated budget for professional development.
• We offer retention benefits every five years.
• We operate in a remote-first environment with office options and an on-video culture.

Application Instructions

Interested applicants should submit a résumé and cover letter on the role page at www.worthrises.org/jointhefight. Worth Rises is an equal opportunity employer, and strongly encourages formerly incarcerated individuals, directly impacted individuals, people of color, members of the disabled community, gender-variant and non-binary individuals, and other members of the LGBTQIA+ community to apply.