Senior Digital Program Manager (Global Marketing)

About the role

Genesys is seeking an experienced Sr. Digital Program Manager to lead the planning, execution, and continuous optimization of digital initiatives across our demand generation organization.

Responsibilities

• Support stakeholders and management by leading end-to-end delivery of digital programs from planning and intake through launch, measurement, optimization, and ongoing program evolution.
• Develop and manage integrated roadmaps, project plans, milestones, dependencies, launch schedules, and governance processes across multiple concurrent initiatives.
• Partner with stakeholders to define objectives, scope, priorities, success metrics, and expected business outcomes, ensuring alignment with organizational goals.
• Coordinate efforts across Web, Campaigns, Product Marketing, Content, SEO, UX, Analytics, Engineering, IT, Legal, and Operations teams to drive successful execution.
• Proactively identify and manage cross-functional dependencies, risks, resource constraints, and competing priorities while removing barriers that could impact delivery timelines or business outcomes.
• Establish clear governance, intake, prioritization, and stakeholder review processes that improve execution efficiency and reduce delays across teams.
• Facilitate stakeholder reviews, decision-making processes, executive communications, and launch readiness activities to ensure alignment and accountability.
• Apply Agile principles and frameworks to improve program execution, delivery predictability, team effectiveness, and operational efficiency.
• Partner closely with product owners, Scrum Masters, developers, designers, and business stakeholders to align priorities, support release planning, and drive continuous improvement.
• Create visibility into ongoing program health, milestones, risks, dependencies, and business impact through regular reporting and stakeholder communications.
• Drive adoption of governance, accessibility, SEO, performance, and user experience best practices across digital initiatives.
• Distill insights from roadmap progress, milestones, risks, outcomes, and opportunities to enable stakeholders to make data-driven decisions.
• Leverage analytics, user behavior insights, and performance data to identify optimization opportunities, measure impact, and drive continuous improvement across digital experiences and programs.

Requirements

• 7+ years of program management with emphasis on digital and web initiatives for global cross-functional teams.
• Proven experience leading complex, cross-functional web, digital marketing, or technology initiatives from intake through execution.
• Strong understanding of Agile methodologies, Scrum practices, and program governance frameworks.
• Experience managing corporate digital programs or transformation initiatives.
• Experience leading complex programs involving multiple stakeholder groups and interdependent workstreams.
• Experience managing multiple concurrent programs and influencing stakeholders without authority across diverse functions and organizational levels.
• Demonstrated expertise in roadmap planning, dependency management, risk mitigation, stakeholder alignment, and executive communications.
• Experience using Agile and project management tools such as Jira, Asana, Monday.com, Confluence, or similar platforms.
• Background in driving change management across stakeholders so that new processes and optimizations are adopted.
• Strong analytical, organizational, and problem-solving skills.
• Excellent written, verbal, and presentation skills.

Qualifications

• Experience supporting enterprise SaaS or global technology company websites.
• Knowledge of SEO, web analytics, digital marketing, conversion optimization, accessibility, and customer experience best practices.
• Experience working with CMS platforms such as WordPress, Adobe Experience Manager, Contentful, or similar technologies.
• Familiarity with analytics and optimization platforms such as Google Analytics, Adobe Analytics, Looker, Tableau, Optimizely, or related tools.
• PMP, Agile, Scrum, SAFe, or related certifications.