Senior Digital Paid Retail Media Manager
About the role
with paragraphs. Then "Duties and Responsibilities:" followed by list items: - Own the strategy, performance and outcomes of an assigned book of enterprise retail media accounts - Plan, build and optimise campaigns hands-on across Amazon, Walmart, Instacart, Target, and other retail media networks, including day-to-day management as the account requires it - Investigate performance issues and opportunities, and bring recommendations clients act on - Advise senior client stakeholders on media planning, budget allocation across networks, and retail media best practice - Lead QBRs and strategic reviews, and support the client services team on renewals, growth conversations and escalations - Build custom analyses, reports and automations where the standard tools and templates fall short - Serve as the retail media subject matter expert for the region, supporting internal stakeholders across the business - Mentor less experienced colleagues and contribute to team playbooks and process - Partner with product development, sales, technical account management and sales engineers to drive platform innovation and capture market opportunity We need to output- for each.
Then "Requirements:" with subparts: Technical skills, required: list bullet points? The text after "Technical skills, required:" includes several bullet-like sentences separated by periods. We need to extract them as list items.
Let's parse:
"Technical skills, required:
Enterprise retail media ownership, as the senior owner accountable for strategy through execution rather than delivering someone else's plan.
Amazon and Walmart, full stack (search and DSP). Hands-on across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search and Walmart DSP, plus Vendor Central, Seller Central and the 1P versus 3P distinction.
AMC beyond the out-of-the-box templates, used to answer questions standard reporting cannot, build custom audiences and analyses (for example incrementality or multi-touch attribution), and change what a client does next.
Analytical depth. Root-cause analysis rather than surface reporting, and the judgement to tie metrics back to the client's actual business objectives rather than optimising to a dashboard.
Retail media ecosystem fluency. How retailer economics, onsite, offsite and DSP, 1P and 3P, and shopper marketing fit together, and why a tactic that works on one network fails on another.
Advanced use of generative AI tools such as Claude to produce your own technical outputs, from reshaping data to reports, automations and custom agents. A software engineering background is not required."
Then "Ways of working, required:" list:
- Strategic translation. Turning ambiguous client goals into strategy, plans and narratives clients can carry to their own leadership, built around Skai's technology and the right partners.
- Stakeholder range. Credible from the analyst running day-to-day to the executive who owns the budget, within the same account.
- Cross-functional operation. Fast-paced, matrixed environments where delivery depends on teams that do not report to you.
- Ownership and follow-through. Takes problems to resolution rather than to the next person, picks up what is unowned, and does the right thing because it is right rather than because it was asked for.
Then "Strongly preferred:" list:
- Breadth across other retail media networks: Instacart, Target and Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, Amazon Retail Ad Service. Breadth across several matters more to us than depth in any single one.
- Agency-side background. This is the most directly relevant experience for the role, though we welcome strong candidates from the brand, retailer and platform sides.
- Coaching and informal leadership. You have mentored or trained less experienced colleagues, or built playbooks and documentation that outlast your involvement, and you are interested in growing into people management.
- Commercial exposure. Retention and growth of a book of business, QBRs with economic buyers, scoping new work.
- Total commerce context. Familiarity with how retail media sits alongside shopper marketing, trade budgets and joint business planning with retailers.
- Skai, or a comparable retail media or search management platform.
- Collaborating with a global team, both locally and virtually.
Then "Location and travel" paragraph: "US-based Ability to travel up to 10-15% We are hybrid for the long term - with a great home/ office work mix, passionate and diverse team members, and a vibrant company culture."
Then salary: "The salary range for this position is $100,000-120,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process."
We need to include sections only when there is real specific content. So we can have sections: About the role, Responsibilities, Requirements (maybe split into Technical skills and Ways of working? But we can combine under Requirements). Also we could have a Benefits section? Not provided. Pay section: we have salary range and bonus eligibility. That is specific content, so we should include a Pay section. Schedule: we have hybrid and travel up to 10-15% - that's schedule info. So we can include Schedule section.
We should not include sections like Qualifications if not distinct; we have Requirements covering qualifications. Could also have a separate Qualifications but not needed.
We must not include placeholder text like "commensurate with experience". We have specific salary range, so okay.
We must not include boilerplate like EEO, E-Verify, etc. Remove those.
We need to output only HTML fragment, no /, no markdown fences.
Thus produce something like:
About the role
... paragraphs ...
Responsibilities
- ... ...
Requirements
Technical skills, required:
- ...
Ways of working, required:
- ...
Strongly preferred:
- ...
Pay
The salary range for this position is $100,000-120,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.
Schedule
US-based. Ability to travel up to 10-15%. We are hybrid for the long term, offering a great home/office work mix.
We need to ensure we preserve all substantive information. Let's capture the About the role text exactly as given, but we can split into paragraphs for readability. Must not lose any info. Original About the role text: "Ready to take your career to the next level?Skai is looking for the best and the brightest to join our family. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in! The Senior Expert Services Manager is a senior practitioner and strategic advisor for Skai's enterprise retail media clients. You own the strategy, the performance and the outcome of an assigned book of accounts, from planning through hands-on execution, and you are the person clients rely on to make sense of a fragmented and fast-moving retail media landscape.The role sits where deep channel expertise meets strategic consulting. The work is as much about asking the right question as running the right campaign: understanding what the client's business is actually trying to achieve, getting to the real cause of what the data is showing, and building a plan and a narrative the client can act on.Working with the Retail Media Expert Services Director, you will serve external clients and act as one of our retail media experts for the region, supporting internal stakeholders and helping shape where Skai's platform goes next." We need to keep that. We'll put insidemaybe multiple
but we can keep as one paragraph. Now Responsibilities list: ensure we capture each bullet exactly. Let's list them: 1. Own the strategy, performance and outcomes of an assigned book of enterprise retail media accounts 2. Plan, build and optimise campaigns hands-on across Amazon, Walmart, Instacart, Target, and other retail media networks, including day-to-day management as the account requires it 3. Investigate performance issues and opportunities, and bring recommendations clients act on 4. Advise senior client stakeholders on media planning, budget allocation across networks, and retail media best practice 5. Lead QBRs and strategic reviews, and support the client services team on renewals, growth conversations and escalations 6. Build custom analyses, reports and automations where the standard tools and templates fall short 7. Serve as the retail media subject matter expert for the region, supporting internal stakeholders across the business 8. Mentor less experienced colleagues and contribute to team playbooks and process 9. Partner with product development, sales, technical account management and sales engineers to drive platform innovation and capture market opportunity Now Requirements: Technical skills required list: - Enterprise retail media ownership, as the senior owner accountable for strategy through execution rather than delivering someone else's plan. - Amazon and Walmart, full stack (search and DSP). Hands-on across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search and Walmart DSP, plus Vendor Central, Seller Central and the 1P versus 3P distinction. - AMC beyond the out-of-the-box templates, used to answer questions standard reporting cannot, build custom audiences and analyses (for example incrementality or multi-touch attribution), and change what a client does next. - Analytical depth. Root-cause analysis rather than surface reporting, and the judgement to tie metrics back to the client's actual business objectives rather than optimising to a dashboard. - Retail media ecosystem fluency. How retailer economics, onsite, offsite and DSP, 1P and 3P, and shopper marketing fit together, and why a tactic that works on one network fails on another. - Advanced use of generative AI tools such as Claude to produce your own technical outputs, from reshaping data to reports, automations and custom agents. A software engineering background is not required. Ways of working required: - Strategic translation. Turning ambiguous client goals into strategy, plans and narratives clients can carry to their own leadership, built around Skai's technology and the right partners. - Stakeholder range. Credible