Senior Digital Media Strategist, Paid Social

About the role

As a Paid Social Strategist within Verizon’s in-house digital media center of excellence, you will be responsible for paid social media strategy, execution, and optimization across all inventory types to achieve brand and business objectives. You will oversee media planning (including audience targeting, ad formats, and bid management) on social platforms across select units within Verizon. With your knowledge of the tech landscape and the evolution of social behaviors, you will keep internal leadership, media, and ad teams educated on emerging technologies. Additionally, you will support your media technology colleagues on inputs to social platforms’ roadmaps to drive differentiation in a highly competitive landscape.

Responsibilities

• Develop and execute bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.
• Partner with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.
• Partner closely with other media leaders (Brand, Business, Search, Programmatic, and Analytics) to support activations.
• Support efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
• Keep internal teams educated on the evolution of paid social technology, what’s leading in the marketplace, and what tech can be utilized.

Requirements

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in paid social media strategy & investment.
• Experience “Hands-on-keyboard” in primary buying platforms & formats (Facebook/Instagram, Twitter, Snapchat, LinkedIn, Pinterest).

Qualifications

Even better if you have one or more of the following:

• A Bachelor's degree.
• Experience with management of social budgets of at least ten million dollars.
• Social media buying experience within agency teams, Management Consultancies, or brands with in-house digital media capabilities.
• Fluency in data-driven targeting and reach strategy.
• Ability to manage projects across multiple stakeholders and influence across divisions, departments, and teams.
• Experience leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Schedule

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Scheduled weekly hours: 40.

Benefits

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness benefit options including medical, dental, vision, short and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance, we’ve got you covered. Additional benefits include:

• A matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave, adoption assistance, and tuition assistance.
• Other incentives, such as premium pay (overtime, shift differential, holiday pay, allowances, etc.).
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.

For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

Pay

The annual salary range for this role based on a full-time schedule is $91,500.00 - $159,000.00. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.