Senior Paid Media Strategist

About Our Client:Clients Blackbox is a performance marketing agency focused on Meta advertising for Registered Investment Advisors. The organization addresses the challenge financial advisors face in attracting high-net-worth prospects by generating qualified appointments. Their video sales letter methodology has contributed to over $45 billion in assets under management pipeline nationwide. Operating with a performance-first approach, they deliver appointments at a targeted cost while ensuring show and close rates support clients' business economics. The organization is currently experiencing significant growth. About the Opportunity:The SENIOR PAID MEDIA STRATEGIST will manage a portfolio of client accounts, overseeing media buying, strategy, messaging, creative testing, and client communications. This role is responsible for driving client performance and retention by leading strategic conversations, optimizing Meta campaigns, and developing testing strategies. Reporting to the Associate Director of Operations, the position plays a critical role in maintaining client relationships and improving campaign results. Responsibilities:Own and manage a portfolio of client accounts as the primary strategic contactLead bi-weekly client calls to discuss performance, strategy, and testing plansPrepare and deliver performance reports ahead of client meetingsTranslate data into actionable recommendationsBuild strong client relationships to support retention and referralsIdentify and address risks and opportunities within accountsBuild, launch, and optimize Meta lead generation and appointment booking campaignsManage budgets, audiences, bids, account structure, and creative testingMonitor performance against cost-per-appointment and acquisition metricsDiagnose and improve underperforming campaignsDevelop testing strategies for audiences, offers, messaging, creative, and campaignsWrite direct-response ad copy and video sales letter scriptsDevelop messaging hooks, angles, and offers for testingUse performance data to generate new creative hypothesesCollaborate with video editors and provide creative directionUtilize AI tools to support research and copy developmentSet up and troubleshoot tracking, pixels, and conversion eventsConfigure integrations and lead-routing workflowsResolve technical issues between ad platforms and client systemsEvaluate funnel performance to identify issues Requirements:5+ years of hands-on paid media experience with substantial Meta advertising responsibilityExperience managing multiple client accounts and leading strategy conversationsProven ability to meet performance targets and support client retentionStrong direct-response copywriting skills, including ad copy and scriptsExperience developing and testing creative concepts and messagingFamiliarity with conversion tracking, pixels, and marketing automationStrong communication, organizational, analytical, and problem-solving skills Preferred Experience:Financial services marketingLead-generation and appointment-setting campaignsVideo sales letter marketingHigh-ticket or considered-purchase funnelsPerformance marketing agency experienceDirect-response advertising Pay Range and Compensation Package:Upper compensation range starting at $115,000 for candidates with demonstrated hands-on experience in optimizing direct-response ad copy, video scripts, creative hooks, messaging angles, and conversion-focused funnels, especially within financial services and compliance-sensitive advertising Benefits & Perks:Paid Time Off including vacation, sick time, and public holidaysTraining and DevelopmentWork From HomeFlexible SchedulePerformance Bonus Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.