Senior Paid Media Strategist

Full-time Remote As a Senior Paid Media Strategist, you will take full ownership of Designity’s in-house paid media strategy and performance. You will build and manage the paid acquisition engine that helps Designity reach the right B2B audiences, generate qualified leads, grow SQLs and pipeline, and strengthen paid media’s contribution to revenue. ‍ You will combine senior-level performance marketing expertise with hands-on execution, strong analytical judgment, and close attention to detail. You will also use AI thoughtfully to improve targeting, testing, analysis, automation, and optimization while keeping strategy, decision-making, and accountability human-led. ‍ Designity is a premium, AI-enabled and human-led Creative-as-a-Service company. We help brands scale creative and marketing work through dedicated Creative Director-led teams. Our model brings together senior creative leadership, multidisciplinary talent, managed execution, and AI-enabled workflows so clients can move faster without lowering the standard. ‍ Why this role exists Paid media is a key part of how Designity generates qualified B2B demand and builds pipeline. ‍ We need a senior owner who can take responsibility for the full paid media function, from strategy, channel mix, budgets, and campaign execution to tracking, testing, optimization, and performance analysis. ‍ This role exists to make paid media a more reliable and accountable growth engine for Designity. Success is not simply about generating more traffic or leads. It is about reaching the right audiences, improving lead quality, increasing SQLs and pipeline, and making smarter investment decisions based on what drives meaningful business results. ‍ What you will be doing Own the paid media function — Lead Designity’s in-house paid media strategy across search, social, programmatic, retargeting, and other relevant channels, with accountability for performance from planning through results.Build qualified B2B demand — Develop campaigns designed to reach the right audiences, generate qualified leads, increase SQLs, and support pipeline and revenue growth.Lead campaigns end to end — Own campaign planning, setup, launch, testing, monitoring, optimization, and reporting across Designity’s paid growth initiatives.Manage channel strategy and budgets — Determine how and where to invest across platforms and audiences, forecast spend, monitor budget allocation, and adjust based on performance and business priorities.Turn performance data into decisions — Evaluate CPL, SQL growth, ROAS, lead quality, pipeline contribution, conversion performance, and other relevant signals to determine where to invest, optimize, test, or pull back.Strengthen tracking and measurement — Monitor attribution, conversion paths, campaign setup, and tracking accuracy to ensure paid media decisions are based on reliable data.Build a strong testing discipline — Run structured tests across targeting, audiences, messaging, creative, bidding, landing pages, and conversion paths to continuously improve performance.Improve campaign messaging and conversion paths — Create and optimize ad copy, campaign messaging, and landing page direction to increase engagement and improve the quality of conversions.Use AI with intention — Apply AI tools to strengthen targeting, automation, copy testing, analysis, reporting, and optimization while maintaining human ownership of strategy, accuracy, and final decisions.Support account-based growth — Develop highly targeted paid campaigns for priority audiences and accounts in support of Designity’s ABM initiatives.Protect campaign quality — Catch budget issues, setup errors, tracking problems, performance gaps, or other risks before they materially affect results. What you will bring 7+ years of paid media or performance marketing experience, with strong experience in B2B acquisition.Proven success using paid media to generate qualified leads, increase SQLs, accelerate pipeline, and contribute to measurable revenue impact.Deep hands-on expertise with Google Ads, LinkedIn Ads, Meta, and other relevant paid social or digital advertising platforms.Strong understanding of B2B buyer journeys, lead generation, conversion paths, and the relationship between paid media activity and downstream pipeline.Strong knowledge of tracking, attribution, campaign measurement, and performance analytics, with the ability to identify when data or campaign setup may be producing misleading signals.Strong analytical judgment and the ability to evaluate performance across CPL, SQL growth, ROAS, lead quality, pipeline contribution, and full-funnel results.Practical experience using AI tools for targeting, automation, testing, analysis, reporting, and campaign optimization.Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce.Excellent attention to detail, with the discipline to identify campaign, tracking, budget, or setup issues before they affect performance.A strong sense of ownership and the ability to independently move from strategy to execution while staying accountable for business outcomes.Strong written and verbal English communication skills for collaborating, presenting recommendations, and clearly explaining performance and next steps.The adaptability, judgment, reliability, and strong internet connection needed to work effectively in a remote environment. How we work Designity is remote, with a structured virtual office environment built for close collaboration, clear communication, and meaningful connection. You will work closely with internal growth, marketing, creative, and leadership teams while maintaining ownership of paid media strategy and performance. ‍ At least six hours of overlap with U.S. Eastern Time is required so you can collaborate effectively, share insights, make timely decisions, and keep campaigns moving. ‍ What this role offers A senior in-house role where you can take full ownership of Designity’s paid media strategy and directly influence growth.The opportunity to build and improve a B2B paid acquisition engine focused on qualified demand, pipeline, and measurable business impact.The opportunity to work alongside the top 1% of global creatives and marketers, in a multicultural environment that broadens your perspective and sharpens your craft.The ability to use AI thoughtfully to improve campaign efficiency, experimentation, analysis, and performance.A fully remote environment with structured virtual collaboration.Paid time off to rest and recharge.Professional growth and continued skill development.A fast-moving, supportive environment that values thoughtful experimentation, accountability, and high standards. We Believe Great Teams Are Built On Shared Values Choose Positivity and lift those around you.Say It Straight with honesty and respect.Raise the Bar by never settling for average.Take Ownership of your work and your impact.Move with Purpose and make every action count Success In This Role Means Building a reliable paid media engine that consistently generates qualified B2B demand for Designity.Increasing the volume and quality of leads that progress into SQLs and pipeline.Taking full ownership of paid media strategy, execution, budgets, tracking, testing, optimization, and performance.Improving paid media efficiency while keeping lead quality, pipeline contribution, and downstream business impact at the center of decision-making.Creating clear visibility into what is driving results across channels, audiences, campaigns, and conversion paths.Establishing a disciplined testing and optimization process that continuously improves performance.Identifying campaign, tracking, budget, or performance issues early and resolving them before they materially affect results.Using AI to make the paid media function faster, smarter, and more effective while keeping strategic judgment and accountability human-led. Disclaimer Our team reviews every submission carefully and will contact candidates who best fit the role within 2–3 weeks. ‍ Be cautious when applying. Official communications from Designity will come only from the Designity.com domain. ‍ ‍At Designity, employment decisions are based on business needs, qualifications, and merit. We’re an Equal Opportunity Employer that values diversity in backgrounds, perspectives, and experiences; it’s what makes our team and our work stronger. Apply Now! Apply Now!