Senior Digital Marketing Specialist

About the role

As our new Senior Digital Marketing Specialist, you will lead the development and execution of strategic, multi-channel digital marketing initiatives that advance company and product goals. You will also be responsible for designing, launching, and optimizing high-impact campaigns across multiple digital channels to engage educators, administrators, and institutional decision-makers.

Responsibilities

• Lead the planning and execution of integrated digital marketing campaigns in partnership with Product Marketing, aligning initiatives with key business priorities for both print and digital educational products.
• Own multi-channel campaign strategy and execution across email, social media, community platforms, and other owned digital properties using Marketing Automation tools.
• Ensure full integration with web properties, CRM systems, and reporting infrastructure.
• Serve as a digital thought leader, staying abreast of emerging trends and technologies to inform innovation and increase marketing effectiveness.
• Manage and optimize digital channels and content assets ensuring usability, accessibility, and engagement.
• Oversee the accuracy and consistency of product information across digital platforms, ensuring alignment with brand, messaging, and system-wide marketing tools.
• Collaborate cross-functionally with internal teams to maintain brand consistency and strategic alignment across all touchpoints.
• Analyze campaign performance and marketing funnel metrics to generate strategic insights and drive continuous optimization of campaign tactics, reporting frameworks, and dashboards.
• Deliver comprehensive performance reporting using variety of analytics tools and apply data-driven insights to inform future campaign strategies and enhance ROI.
• Partner with Business Operations to refine database strategy, lead management processes, and segmentation models to support targeted, scalable marketing initiatives.
• Conduct market research and competitive analysis to inform positioning, messaging, and campaign development; translate insights into actionable marketing strategies.
• Provide strategic support in the creation of sales enablement materials, ensuring alignment with campaign messaging and broader go-to-market strategies.
• Mentor junior team members on content quality and tone, as needed.

Minimum required skills & experience

• Bachelor's degree minimum.
• 6+ years of experience in digital marketing or a related role, with demonstrated success designing, leading, and optimizing integrated campaigns across email, web, social media, and community platforms in alignment with business objectives and brand identity.
• Strong experience with database-driven marketing, including audience segmentation, lead lifecycle management, and scalable campaign execution across channels.
• Experience managing cross-functional workflows and projects, and supporting agile, data-driven marketing execution.
• Experience overseeing and evolving websites, landing pages, blogs, video platforms, and eCommerce storefronts to drive traffic, engagement, and conversion.
• Strong knowledge of UX, SEO, digital consistency, usability, and content performance best practices, with the ability to apply them to improve results.
• Demonstrated expertise managing high-performing campaigns across major social platforms, with a focus on maximizing ROI, engagement, and audience reach.
• Highly skilled in campaign performance measurement and reporting, using analytics to translate data into actionable recommendations for content strategy, channel mix, and targeting decisions.
• Extensive experience using email platforms, SEO/SEM tools, content management systems, and other digital marketing technologies.
• In-depth experience with campaign tracking, contact segmentation, and reporting within CRM systems.
• Experience using Microsoft Office, Google Workspace, and digital communication platforms to support efficient collaboration.
• Experience using basic design or editing software and AI-powered analytics tools to improve insights and productivity.

Preferred skills & experience

• Experience with Salesforce or HubSpot strongly preferred.
• Experience in/knowledge of K-12/Higher Ed sectors, products, industry, etc. strongly preferred.
• A portfolio of your prior work.

Location

Hybrid – Boston. Candidate must reside within the United States, within a commutable/reasonable distance to our Boston, MA office location and be willing to work a hybrid remote/in-office schedule (Tues/Thurs in office minimum). Relocation is not available for this position.

Salary & benefits

• Salary range: $70k-$85k annual salary.
• This position is salaried and is eligible for an annual incentive based on employee and organizational performance.
• Benefits package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO and paid holidays.