Senior Digital Marketing Manager (Omnichannel/Paid Media)

About the role

For our client, we are seeking a Senior Digital Marketing Manager (Omnichannel/Paid Media) to join the team of a leader in the Healthcare space. This role will shape and execute integrated digital marketing programs that connect paid media, email, web experience, and audience activation. You will translate business goals and audience insights into measurable campaigns that improve performance, strengthen the customer journey, and support growth in a regulated environment. The position also partners closely with analytics, agencies, and internal stakeholders to drive budget discipline, experimentation, and cross-functional alignment.

Location: Remote - US based candidates only, no visa sponsorship available

Pay

$141,800 – $177,300 annually

Responsibilities

• Lead the creation and execution of integrated digital marketing strategies across multiple channels
• Translate audience insights and business goals into actionable campaign plans and performance metrics
• Own and assess digital campaign performance, ensuring effective budget management and ROI
• Develop measurement frameworks with Analytics to provide actionable insights for senior stakeholders
• Drive experimentation across campaigns to improve customer experience and performance efficiency
• Collaborate with cross-functional partners to ensure cohesive omnichannel marketing programs
• Manage agencies and project teams, setting priorities and ensuring accountability

Qualifications

• 5-7 years of experience in integrated digital marketing strategy and execution
• Proven expertise in paid media, email marketing, web experience, audience activation, and campaign optimization
• Strong analytical skills to interpret data and drive performance improvements
• Ability to manage multiple campaigns and collaborate with cross-functional teams effectively
• Experience in regulated industries, particularly healthcare or medical devices, is preferred

Benefits

• Comprehensive health care benefits available from day one, including medical, dental, and vision
• 401k plan with company match and Employee Stock Purchase plan offered
• Generous paid time off, starting with a minimum of 20 days plus 11 paid holidays
• Flexible spending and health savings accounts for added financial flexibility