Senior Digital Marketing & Content Systems Strategist

Duties

• Translate the digital strategy into connected content systems across channels, audiences, content themes and measurement signals, ensuring web, social and CEO platforms work together to reinforce priority narratives.
• Apply and codify audience needs, platform roles, content criteria and success metrics to guide consistent, high-impact storytelling.
• Create and implement content series, creative briefs, platform-native formats and integrated content plans.
• Identify and build repeatable storytelling models that can scale across themes such as future of energy, innovation, culture and executive thought leadership.
• Shape clear, strategic briefs that help internal teams and agency partners develop bold, fresh, on-brand creative.
• Write, edit, and elevate high-stakes content: brand storytelling, campaigns, thought leadership, and channel-specific copy.
• Review and strengthen content across channels to ensure clarity, quality, consistency and platform fit.
• Push work and raise the creative bar while maintaining strategic and brand alignment.
• Support quality management and oversight across CEO and brand platforms, helping ensure content aligns with brand voice, messaging, reputational standards and platform best practices.
• Help establish content standards and decision frameworks to guide internal teams and agency partners.
• Collaboratively partner across stakeholders on high-visibility content requiring strong judgment, editorial discipline and senior stakeholder alignment.
• Interpret performance data, audience behavior, competitive signals and platform trends to inform recommendations and prioritization.
• Leverage AI-driven discovery insights to improve content structure, visibility and authority across platforms.
• Prepare executive-level insights and presentations that clarify what is working, what we are learning and where to focus next.
• Help align agencies and internal teams around a focused set of high-impact priorities across web, social, CEO and campaign activity.
• Seamlessly partner across global Communications, Brand, Marketing, Digital Technology and business teams to support a more unified digital presence.
• Manage agency partners as strategic collaborators, translating clear direction into stronger creative output and ensuring work stays aligned to brand, business and performance goals.

Qualifications

• 12+ years of experience in digital marketing strategy, brand strategy, content strategy or integrated communications, with both in-house and agency experience strongly preferred.
• Experience leading digital marketing or content strategy for a global brand, with Fortune 500 or start-up experience strongly preferred.
• Agency or consulting-side experience supporting enterprise brands, executive visibility, corporate reputation or integrated digital campaigns preferred.
• Bachelor’s degree required; MBA or relevant advanced degree preferred.