Senior Digital Marketing & Content Systems Strategist

Digital Strategy & Content Systems

Translate the digital strategy into connected content systems across channels, audiences, content themes and measurement signals, ensuring web, social and CEO platforms work together to reinforce priority narratives.
Apply and codify audience needs, platform roles, content criteria and success metrics to guide consistent, high-impact storytelling.
Identify and build repeatable storytelling models that can scale across themes such as future of energy, innovation, culture and executive thought leadership.

Creative Strategy & Content Development

Shape clear, strategic briefs that help internal teams and agency partners develop bold, fresh, on-brand creative.
Press-test creative ideas against audience needs, platform behavior, brand standards and business priorities.
Write, edit, and elevate high-stakes content: brand storytelling, campaigns, thought leadership, and channel-specific copy.
Review and strengthen content across channels to ensure clarity, quality, consistency and platform fit.
Push work and raise the creative bar while maintaining strategic and brand alignment.

Platform Quality & Standards

Support quality management and oversight across CEO and brand platforms, helping ensure content aligns with brand voice, messaging, reputational standards and platform best practices.
Help establish content standards and decision frameworks to guide internal teams and agency partners.
Collaboratively partner across stakeholders on high-visibility content requiring strong judgment, editorial discipline and senior stakeholder alignment.

Performance, Insights & Optimization

Interpret performance data, audience behavior, competitive signals and platform trends to inform recommendations and prioritization.
Leverage AI-driven discovery insights to improve content structure, visibility and authority across platforms.
Prepare executive-level insights and presentations that clarify what is working, what we are learning and where to focus next.

Integrated Planning & Stakeholder Alignment

Help align agencies and internal teams around a focused set of high-impact priorities across web, social, CEO and campaign activity.
Seamlessly partner across global Communications, Brand, Marketing, Digital Technology and business teams to support a more unified digital presence.
Manage agency partners as strategic collaborators, translating clear direction into stronger creative output and ensuring work stays aligned to brand, business and performance goals.

Qualifications

• 12+ years of experience in digital marketing strategy, brand strategy, content strategy or integrated communications, with both in-house and agency experience strongly preferred.
• Experience leading digital marketing or content strategy for a global brand, with Fortune 500 or start-up experience strongly preferred.
• Agency or consulting-side experience supporting enterprise brands, executive visibility, corporate reputation or integrated digital campaigns preferred.
• Bachelor’s degree required; MBA or relevant advanced degree preferred.