Senior Digital Insights and Measurement Lead

Location: Telecommute | Job Type: Contract | Compensation Range: $40.00 – $51.30 per hour

About the role

Are you ready to establish and scale a high-impact measurement strategy for a top-tier digital ecosystem? We are seeking a consultative Senior Digital Insights & Measurement Lead to bridge customer behavior data with high-level business strategy. In this high-visibility role, you will serve as a key partner to executive leadership, transforming cross-channel performance analytics into clear, actionable business growth.

Responsibilities

• Architect robust measurement governance models and standardized KPI frameworks to drive actionable business decisions across digital, CRM, and personalization initiatives.
• Synthesize complex omnichannel data into executive-ready performance narratives that articulate core insights, key drivers, and high-impact strategic actions.
• Evaluate cross-channel customer journeys and behavioral trends to surface optimization opportunities that improve engagement, conversion, and business impact.
• Align cross-functional stakeholder groups across marketing, analytics, CRM, and agency partners to establish unified, source-of-truth reporting standards and dashboards.

Qualifications

• 7+ years of expertise in digital analytics, marketing intelligence, customer insights, or management consulting.
• Advanced proficiency in enterprise analytics platforms and visualization tools such as Adobe Analytics, Google Analytics, Tableau, or Power BI.
• Proven track record of developing enterprise KPI frameworks and translating multi-source data into strategic executive recommendations.
• Exceptional leadership and presentation skills with a strong ability to build cross-functional partnerships and communicate complex data to executive audiences.