Senior Digital Account Executive (West)
RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and worldwide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings expertise, execution, and scale to transform customer touchpoints into meaningful moments of impact.
About the role
The Senior Account Executive is the principal representative responsible for understanding and representing the Digital products, services, and solutions RRD provides to clients. This role focuses on recognizing revenue opportunities and turning leads into long-lasting partnerships through a sophisticated consultative process. The position requires deep digital product knowledge, an understanding of industry trends, and the ability to develop strategic plans to maximize sales and revenue from both existing and new clients. In this role, you will act as a subject matter expert and mentor to less experienced sellers.
Responsibilities
- Establish a strategic and sophisticated consultative process to engage new and existing clients, promoting Company products, services, and solutions while capturing all revenue opportunities.
- Expand knowledge of client business objectives and requirements, building meaningful value-added relationships by:
- Developing strong partnerships and sales strategies with existing and new clients through a deep understanding of their businesses and marketing/advertising initiatives.
- Maintaining extensive knowledge of all Print products and solutions and how they provide value to a client’s operations.
- Engaging other RRD product sales experts to propose optimum customer solutions.
- Effectively communicating how best to promote Company products and services to fit client or prospective client needs (travel may be necessary).
- Maintain and grow customer accounts by:
- Providing valued, comprehensive, and strategic account management.
- Ensuring tactical and flawless implementation of products, services, and solutions.
- Researching, tailoring, and teaching commercial insights to clients.
- Remaining the point of contact to address client concerns.
- Exceed revenue goals and proactively drive revenue through prospecting and new business development to maintain pipelines and increase revenue opportunities.
- Demonstrate leadership qualities and use data and insights as a solution-selling tool.
- Make out-of-the-box recommendations to clients and supporting areas (e.g., targeting, marketing, and pricing).
- Perform additional responsibilities as assigned.
Requirements
- High School Diploma or GED (Required). Bachelor’s Degree (Required). In lieu of the above education requirements, a combination of experience and education will be considered.
- 7+ years in a quota-carrying sales role with demonstrated consistent success in performance. Will consider applicable RRD Account Management experience (Required).
- 5+ years of experience selling digital media client solutions (IAB or others) in the Programmatic Digital Media space.
- Experience selling programmatic vs. platforms for specific publishers (Required).
- Agency Business Development experience is a plus, particularly with exposure to selling data management/customer data management and creative solutions.
Skills
- Ability to educate and influence stakeholders/audiences, resulting in closed/won business.
- Ability to handle complex/strategic accounts, typically interacting with higher-level client/prospect executives.
- Ability to manage multiple clients while seeking new opportunities.
- Effective use of data and insights as a solution-selling tool.
- Excellent written and oral communication skills.
- Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results.
- Knowledge of the Digital MarTech Ecosystem.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and CRM software, with aptitude to learn internal systems such as sales forecasting, order tracking, and contracts.
- Strong videoconferencing and communication skills with clients and internal co-workers at all levels of management, business leadership, customers, suppliers, and other internal/external entities.
- Broad conceptual judgment and ability to deal with complex factors.
- Travel required.
Pay
This is a salary plus commission program eligible role with a current RRD salary range of $50,000 to $150,000 per year and unlimited commission potential. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range, as well as the commission program, may change in the future.
Benefits
- Medical, dental, and vision coverage.
- Paid time off.
- Disability insurance.
- 401(k) with company match.
- Life insurance and other voluntary supplemental insurance coverages.
- Parental leave.
- Adoption assistance.
- Tuition assistance.
- Employer/partner discounts.